Publisher revenue

Website monetization tools & guides

Estimate display advertising revenue, understand Page RPM and build a more useful view of how traffic volume and monetization quality interact.

Ad revenue

Estimate monthly, daily and yearly revenue from pageviews and Page RPM.

Traffic targets

Reverse the revenue formula to estimate how many pageviews a target may require.

Monetization quality

Understand why geography, intent, viewability and demand can change revenue.

Useful calculators

Tools for this topic

Free toolAdSense Earnings CalculatorEstimate daily, monthly and yearly website advertising revenue from pageviews and Page RPM.Open tool →Free toolPage RPM CalculatorCalculate Page RPM from estimated revenue and pageviews, or reverse the formula to estimate revenue.Open tool →Free toolWebsite Revenue CalculatorEstimate monthly and yearly website revenue from display ads plus affiliate, sponsorship and other income.Open tool →Free toolYouTube Money CalculatorEstimate creator revenue from monthly video views and a planning RPM, with traffic targets and scenarios.Open tool →Free toolTikTok Money CalculatorEstimate creator revenue scenarios from monthly TikTok views and a user-defined RPM range.Open tool →
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