Digital advertising calculators & guides
Understand the economics of paid media with simple calculators for impression cost, click cost, acquisition cost and revenue return.
Awareness
Use CPM to normalize impression costs and compare reach-focused campaigns.
Traffic & acquisition
Use CPC and CPA to understand how much visits and conversions cost.
Revenue efficiency
Use ROAS to connect advertising spend with attributed revenue.
Useful calculators
Tools for this topic
Free toolCPM CalculatorCalculate cost per thousand impressions for display, video and social advertising campaigns.Open tool →Free toolCPC CalculatorCalculate the average cost of each advertising click from total campaign spend and clicks.Open tool →Free toolCTR CalculatorCalculate click-through rate from clicks and impressions, with target click planning.Open tool →Free toolConversion Rate CalculatorCalculate conversion rate from visitors or clicks and completed conversions, with target planning.Open tool →Free toolCPA CalculatorCalculate cost per acquisition or conversion using campaign spend and completed conversions.Open tool →Free toolROAS CalculatorMeasure advertising return on ad spend as a ratio and percentage from revenue and ad spend.Open tool →Free toolGoogle Ads Budget CalculatorPlan Google Ads performance from budget, CPC, conversion rate and average order value.Open tool →Free toolMeta Ads CalculatorPlan Facebook and Instagram ad scenarios from budget, CPM, CTR, conversion rate and order value.Open tool →Free toolUTM BuilderCreate campaign URLs with UTM source, medium, campaign, term and content parameters.Open tool →
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