Estimate your total website revenue
Estimate monthly and yearly website revenue from display ads plus affiliate, sponsorship and other income.
Formula: Display revenue = (Pageviews / 1,000) x RPM; Total = display + affiliate + sponsorship + other.
How to use the website revenue calculator
Enter monthly pageviews and a display ad RPM, then add any recurring affiliate, sponsorship or other revenue. The calculator separates display revenue from other income and also shows an effective total revenue per 1,000 pageviews.
Website revenue formula
Display revenue = Pageviews / 1,000 x RPM. Total website revenue = display revenue + affiliate revenue + sponsorship revenue + other revenue.
Example: a site with 100,000 monthly pageviews
At a $5 display RPM, 100,000 pageviews estimate to $500 in display revenue. If the site also earns $250 from affiliate links, $500 from sponsorships and $100 from other sources, total monthly revenue becomes $1,350.
Planning examples
These examples are mathematical scenarios designed to help with planning. They are not claims about typical market performance.
| Pageviews | $2 RPM | $5 RPM | $10 RPM | $20 RPM |
|---|---|---|---|---|
| 10,000 | $20 | $50 | $100 | $200 |
| 50,000 | $100 | $250 | $500 | $1,000 |
| 100,000 | $200 | $500 | $1,000 | $2,000 |
| 500,000 | $1,000 | $2,500 | $5,000 | $10,000 |
| 1,000,000 | $2,000 | $5,000 | $10,000 | $20,000 |
Why revenue diversification matters
Two websites with identical traffic can earn very different totals. Display RPM, affiliate conversion, direct sponsorships, products, subscriptions and seasonality all change the mix. Treat each income stream separately so one unusually strong month does not distort your planning.
Frequently asked questions
Is website revenue the same as profit?
No. Revenue is money generated before hosting, content, payroll, advertising, tools, taxes and other costs.
What is effective revenue per 1,000 pageviews?
It is total website revenue divided by pageviews and multiplied by 1,000. It helps compare total monetization efficiency across traffic levels.
Can I use the tool without display ads?
Yes. Set display RPM to zero and enter your other recurring revenue streams.
Should I include one-off sponsorships?
Only if the calculation period includes them. For forecasting, separate recurring and one-off revenue when possible.