Category Archives: Linkedin

Linkedin

LinkedIn Events : le nouvel outil d’organisation d’événements de LinkedIn

LinkedIn Events : le nouvel outil d’organisation d’événements de LinkedIn

La fonction LinkedIn events offre aux membres un moyen facile de créer et de rejoindre des événements professionnels qui les intéressent.

Cette fonctionnalité aide à développer des communautés professionnelles actives en créant des relations authentiques en face à face. Les membres de LinkedIn peuvent utiliser la fonctionnalité pour se connecter en ligne avec d’autres membres afin qu’ils puissent les rencontrer hors ligne à titre professionnel.

 

Pour le moment, la possibilité d’organiser un événement est progressivement déployée à tous les membres LinkedIn. Cependant, tout le monde peut rejoindre un événement (public ou privé) s’il reçoit une invitation de l’organisateur ou d’un participant, ou d’un événement partagé par une connexion.

“Nous allons bientôt rendre l’expérience plus largement disponible.”Linkedin

Découvrez les types de rôles qui sont disponibles pour la fonction Événements LinkedIn:

  • Organisateur – Un membre qui agit en tant qu’hôte de l’événement, en créant l’événement, en décidant des détails de l’événement et en invitant des participants.
  • Participant – Un membre qui a accepté une invitation à assister à un événement ou qui a rejoint un événement public.

Une fois que vous avez créé un événement pour planifier votre réunion professionnelle, vous pouvez gérer les détails de l’événement à tout moment. Vous pouvez en savoir plus sur les paramètres de confidentialité de votre événement.

Les organisateurs et les participants peuvent envoyer des invitations à des connexions pour assister à un événement.
Remarque: Si un événement est privé, l’organisateur devra autoriser les participants à inviter leurs connexions. De plus, l’organisateur de l’événement peut retirer une invitation ou retirer un participant s’il change d’avis.

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Linkedin

Linkedin Live : A new live video broadcast service

Linkedin Live : A new live video broadcast service

Finally LinkedIn launches Video Live, giving people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large

Launching in beta first in the United states, LinkedIn Live will be invite-only. In coming weeks, LinkedIn will also creat a contact form for others users who want to get in on the action. Until now, It’s not clear when and if LinkedIn will make it possible for everyone to create LinkedIn Live videos.

LinkedIn says it is serious about its efforts, despite being late. Microsoft ( Linkedin ) has selected a handful of third-party developers of other live broadcast streaming services to work with creatives to push “more polished live video” on the platform.

These include Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive, “with more to come in the following weeks,” LinkedIn said.

“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,”

said Pete Davies, the director of product management at LinkedIn. He and LinkedIn declined to give specific figures in terms of how many video creators or viewers there are, except to note that “millions” of LinkedIn members have used the feature.

“Live has been the most requested feature,”

he said. Users can “like” videos as they are being broadcast, with the likes floating along the screen. Viewers can ask questions or make suggestions in the comments in real time. Hosts can moderate those comments in real time, too, to remove harassing or other messages, Davies added.

What about the monetization ?

Microsoft wouldn’t comment on future monetization plans for linkedin live videos, and for now isn’t even putting video ads into LinkedIn Live videos.

“That will come down the road, but for right now we are focused on awesome use cases,”

said Peter Roybal, head of video product management, in an interview.

“This could even be a way to try out some new ideas.”

 

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Linkedin

LinkedIn : Now you can Send Voice Messages

LinkedIn : Now you can Send Voice Messages?

 

When textual content is not enough, now you can send voice messages to your connections on LinkedIn. The function is rolling out on iOS and Android.

Typing lengthy messages – particularly on a mobile device, and particularly once you’re on the go – may be tough, time-consuming, and tiresome. Don’t you generally want you could possibly simply inform somebody one thing with out having to name them? Nicely, now you may. LinkedIn is rolling out a voice messaging characteristic that means that you can report and ship voice messages which are as much as one minute lengthy.

Why use voice messaging?

  • Simply message on-the-go: Individuals talk about 4 instances quicker than they sort, making voice messaging nice for explaining longer or extra complicated concepts with out the time and involvement of typing and enhancing a message. It’s additionally useful for if you’re on the transfer and don’t have time to cease and kind.

  • Get to it when you may: Leaving a voice message can usually higher for a recipient than calling them since they will pay attention and reply once they have a free second.

  • Higher categorical your self: Talking in your personal voice means that you can construct a extra private connection and successfully talk. It’s simpler on your tone and character to come back via, which may generally get misplaced in translation in written communications.

How To Use

To make use of voice messaging, merely faucet the microphone icon within the cell messaging keyboard, faucet and maintain on the microphone within the circle to document your voice message after which launch your finger to ship. If you happen to don’t need to ship a message right away, merely slide your finger away from the microphone icon whereas holding it down.


Voice messaging is rolling out now within the LinkedIn app on iOS and Android, and you’ll obtain voice messages on cell and on net. This characteristic will likely be obtainable globally to all members within the subsequent few weeks

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Linkedin

Linkedin Tests new ‘Find Nearby’ Feature

LinkedIn is testing another new feature to enable its users to connect with people nearby, whether it be in meetings, conferences, or events..

The new feature is called “Find Nearby”, and is a tool to network in a business and professional environment.

If in case you have attended conferences or trade occasions, you don’t have any doubt tried, efficiently or not, to attach with the folks you met, talked to, or listened to on stage. Nonetheless, catching a reputation, and discovering the best particular person on social media can typically be tough. “Find Nearby”is the ultimate tool to network. Though just a little creepier, the software also can enable you to join with folks you’ve got seen however not talked to at occasions.

 

The tool can help Linkedin users to connect with people that they have seen but not been able to speak to at an event. “Find Nearby” uses the users device’s Bluetooth to function and “scans” the people around you. Once a user has activated the feature, they can then choose to let people nearby discover them.

The feature first appeared in Iphone users on Friday. A LinkedIn spokesperson confirmed that the feature is now part of a global rollout after being beta-tested among selected members back in May.

 

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Linkedin

Linkedin : Introducing video for Sponsored Content and Company Pages

Video is the most popular content form, in terms of engagement and conversions, across all social platforms, and LinkedIn is no exception.

Now, Marketers and brands can leverage video for Sponsored Content and Company Pages to reach and engage the right audiences, the right way. Digital Marketers will also be able to use LinkedIn’s suite of advertising tools to promote video though Sponsored Content and lead generation campaigns, the company announced Thursday.

Bring Your Campaigns to Life with Video for Sponsored Content ! 

https://www.digital-discovery.tn/wp-content/uploads/2018/04/VIDEO-ADS-LINKEDIN.mp4?_=1

 

Video for Sponsored Content helps you achieve your marketing objectives across the funnel by :

  • Building brand awareness by telling rich, visual stories in the premium context of LinkedIn
  • Driving qualified traffic to your desktop or mobile website, and
  • Collecting high-quality leads with a persistent “call to action” button or through our integrated Lead Gen Forms product.

 

This is the newest addition to LinkedIn’s efforts to expand their digital advertising services for B2B marketers, following their expanded Audience Network last year. Following the changes, LinkedIn reported a 60% spike in views on their News Feed, and twice the engagement from likes, comments and shares.

 

Video content is crucial for our brand, and these changes allow LinkedIn’s professional community to more easily derive value from the content we are producing. While our videos can be long – up to 3 minutes – we are seeing deep engagement at a great value. — Kaydee Bridges, Vice President, Digital & Social Media Strategy at Goldman Sachs.

 

Video for Sponsored Content and Company Pages is rolling out from today, and will be available to all businesses within the next few weeks

 

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Linkedin

Linkedin : Video Ads Are Finally Coming

Video

LinkedIn introduced LinkedIn Video on their mobile app back in August 2017, video ads seemed like an inevitability, and they are now one step closer.

They announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”

https://www.digital-discovery.tn/wp-content/uploads/2018/02/MARKETERS-BRACE-YOURSELF-FOR-LINKEDIN-VIDEO-ADS.mp4?_=2

These new video ads will initially debut on mobile, with desktop to be added “in the near future.”

Now, Brands will be able to upload video content via Campaign Manager, their company pages or their showcase pages, and that content can then be promoted as part of sponsored content campaigns.

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