Free calculator

Check keyword frequency and density

Analyze how often a word or phrase appears in text and calculate simple keyword density.

Density = keyword occurrences / total words x 100. Do not optimize to a fixed density target; write naturally for the topic and user intent.

Last updated: September 14, 2026Method: Keyword occurrences / total words x 100

How to use the keyword density checker

Paste text and enter a word or phrase. The tool counts exact phrase occurrences and calculates a simple density against total word count.

Keyword density formula

Keyword density = Keyword occurrences / Total word count x 100.

Example: 10 mentions in a 1,000-word article

Ten exact mentions in 1,000 words produce a simple density of 1%. This does not mean 1% is an SEO target.

Planning examples

These examples are mathematical scenarios designed to help with planning. They are not claims about typical market performance.

Words5 mentions10 mentions20 mentions30 mentions
5001%2%4%6%
1,0000.5%1%2%3%
2,0000.25%0.5%1%1.5%

How to use keyword density responsibly

There is no universal keyword density target. Use the tool to spot accidental repetition, then focus on topical completeness, natural language, entities and user intent instead of forcing a percentage.

Frequently asked questions

Is 1% keyword density ideal?

No. Search engines do not publish a universal ideal density.

Does the checker include variations and synonyms?

It checks the exact word or phrase you enter.

Can keyword stuffing hurt readability?

Yes. Repetitive language can make content worse for users.

Should I optimize for synonyms too?

Write naturally around the topic and use relevant terminology where it genuinely helps.