Instagram Feed Update: How to Optimize Your Content for 2025
Instagram has officially rolled out a major update in January 2025, moving from the traditional square grid to a new vertical rectangle layout. This change has sparked mixed reactions from users, as it disrupts previously curated aesthetics and forces creators to rethink their content strategy.
What Changed in the Instagram Grid Layout?
Previously, Instagram’s grid design followed a square format, making it easier for creators to maintain visually cohesive feeds. However, the latest update introduces a vertical rectangle layout (4:5 ratio, 1080×1350), optimized for mobile use and more immersive scrolling.
User Reactions to the New Grid Format
Many users have expressed frustration over this shift, commenting on Instagram’s official profile that the new layout “looks terrible” and is “destroying their carefully crafted aesthetics.” Some creators are even joking about how their once-perfect grid designs have turned into awkward layouts.
Instagram Feed Update: How to Optimize Your Content for 2025How to Adjust Your IG Grid Layout
Unfortunately, there isn’t an official way to revert to the old square grid. However, you can still manually adjust each post to maintain your desired aesthetic:
- Step 1: Tap on a post, then select the three dots in the top-right corner and choose “Adjust Preview.”
- Step 2: Decide between “Fit” or “Fill” to control how your image appears in the new grid—either zooming in or displaying the full image to keep your design intact.
Fixing Split Image Layouts
If you’ve previously used split photos to create seamless grids, and your layout is now disrupted, there’s no current fix. A temporary solution could be archiving posts until Instagram offers an option to switch back to the square layout.
Planning an Aesthetic IG Grid with the New Layout
To maintain a visually appealing Instagram grid in the new format, you can use grid planning tools like YouCam Perfect. This app features a Collage function that helps you plan your posts ahead of time. Simply upload your upcoming posts and arrange them in a way that fits your aesthetic, ensuring your profile stays consistent.
