Référencement 2025 : GEO vs SEO, quelle stratégie ?
En 2025, le monde du référencement est en pleine mutation. À côté du SEO traditionnel, une nouvelle discipline s’impose...
GEO : Qu’est-ce que le Generative Engine Optimization ?
Avec l’essor des moteurs de recherche basés sur l’intelligence artificielle — comme Google SGE (Search Generative Experience) ou Bing...
Google January 2025 Core Update Finished Rolling Out
The Google August 2024 Core Update has officially finished rolling out, leaving many website owners and SEO professionals analyzing...
Google Ranking Issue 2024: Ongoing Search Disruption, Updates, and Impact on SEO
Google has recently experienced a significant issue affecting the ranking of search results, which has caused concern among webmasters,...
The Impact of Generative AI in Search on SEO
With the integration of AI-generated content into Google Search, many are speculating about the future of SEO, referral traffic,...
Google : August 2023 Core Update rollout is now complete
Rolling out the Google Core update took 16 days. We hope you only see increased visibility. Google has confirmed...
Le nouveau Core Web Vital : INP (Interaction to Next Paint)
Google a annoncé l’arrivée prochaine d’Interaction to Next Paint (INP), une nouvelle métrique au sein des Core Web Vitals...
Search Engine Land: Your Go-To Resource for SEO News and Insights
I’m always on the lookout for new resources and insights about digital marketing and SEO that can help me...
10 strategies to create high-quality backlinks for any website
Learn how to scale up your backlinks building efforts and achieve SEO success in every industry and niche. One...