Explore the searches that shaped 2017, from Google Trends. #yearinsearch.

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?It doesn’t matter what you believe in, or where you’re from, 2017 was a tough year, and for better or worse, Google was there quietly observing it all in the background.

?Last week↩, the giant Google released its annual Year In Search data, alongside a two-minute video summarizing the most popular searches conducted around the world over the last year.

?”How”? is the theme of Google 2017 Year in Search video, the search giant’s annual breakdown of the year’s search trends. It’s a video that celebrates humanity’s constant need to question, to discover, and to help ?

The infographic below outlines the latest search trends – an interesting overview of the year that was, and the topics that captured our collective interest.

Want a complete information to all the important thing occasions taking place in 2018 ? Are you a Community Manager, Social Media Manager or a Digital Marketer ? Then we’ve got a download that should be right up your street. Your social media calendar of 2018 !

As a social media marketer, you’ll know all too well the importance of planning your campaigns well ahead of time. The easiest advertising and marketing campaigns are plotted to the nth diploma, with no stone left unturned.

To help you get your ducks in a row, this is our social media calendar for 2018. That includes all the standard milestones such as valentine’s Day and Black Friday, it additionally consists of loads of quirky, bitesize occasions that provides you with the chance to place collectively fast-win advertising and marketing campaigns. We’re speaking Groundhog Day, Nationwide Selfie Day and Left Handers Day.

The calendar also comes with trending hashtags to allow you to extract maximum advertising and marketing juice. #Hashtags2018 #SocialMedia2018

So so so… if you’re after an at-a-look information to the coming year, download this Social Media Calendar 2018 ?

With people spending much time on social media network, many rightly wonder whether that time is good for us. Do social media users connect in meaningful ways online? Or are they simply consuming trivial updates and polarizing memes at the expense of time with loved ones?

A lot of users are looking at different aspects of this important issue. Psychologist “Sherry Turkle” asserts that mobile phones redefine modern relationships, making us “alone together.” ? In her generational analyses of teens, psychologist Jean Twenge notes an increase in teen depression corresponding with technology use. Both offer compelling research.

Is Social Media Good or Bad for Well-Being ? What Do Academics Say?

According to the research, it really comes down to how you use the technology. For example, on social media, you can passively scroll through posts, much like watching TV, or actively interact with friends — messaging and commenting on each other’s posts. Just like in person, interacting with people you care about can be beneficial, while simply watching others from the sidelines may make you feel worse.

The bad: In general, when people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward.

The good: On the other hand, actively interacting with people — especially sharing messages, posts and comments with close friends and reminiscing about past interactions — is linked to improvements in well-being.

In sum, it’s all about how you use social media that matters when it comes to your well-being.

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So what are we doing about it?

They are working to make Facebook more about social interaction and less about spending time – As Facebook CEO Mark Zuckerberg said, “We want the time people spend on Facebook to encourage meaningful social interactions.”

Here are a few things they’ve worked on recently to help support people’s well-being :

News Feed quality: They’ve made several changes to News Feed to provide more opportunities for meaningful interactions and reduce passive consumption of low-quality content

Snooze: A new tool which gives people the option to hide a person, Page or group for 30 days, without having to permanently unfollow or unfriend them. This will give people more control over their feed and hopefully make their experience more positive.

Take a Break:  They’ve built a tool called Take a Break, which gives people more centralized control over when they see their ex on Facebook, what their ex can see, and who can see their past posts.

Suicide prevention tools: They recently released suicide prevention support on Facebook Live and introduced artificial intelligence to detect suicidal posts even before they are reported. 

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Source : Facebook

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There’s all the time one isn’t there?

What are the most 4 Nasty Social Media Marketing Tactics ?

There’s at all times somebody who has to break the get together. Within the case of digital advertising, there’s a heap of them – individuals who search to use each loophole and trick to get you to click on-by way of, rising their metrics.

Google’s been combating such schemes for years, and Fb needed to introduce the Information Feed algorithm to scale back the attain of spam and junk content material. However nonetheless, there are all the time extra cropping up.

And you may’t blame them, actually. Clicks = $ in lots of instances, so it is sensible that some will attempt something to get your consideration.

Listed below are 4 significantly fascinating digital advertising methods, worthy of observe for his or her strategy – although equally, worthy of avoidance in your advertising plan.

1. Static video

Video content material generates higher response than some other on Fb, and is rising on all social platforms, so it is sensible for all companies to be contemplating how they’ll faucet into video themselves.

However some have discovered a trick on Fb, which supplies them the attain benefit of video, with out truly being video content material.

Nicely, sort of. Fb has already introduced that they’re seeking to crack down on misuses of video, underneath which one of these content material would doubtless fall, although their focus has been on static picture Fb Reside content material, not basic video posts. Nonetheless, you’d suppose sooner or later this may come below Fb’s microscope – and if it does, and also you’re driving a major quantity of site visitors from Fb, that could possibly be a giant drawback for your corporation.

2. Fake Live Video Counters

Talking of Fb’s crackdown, as famous, their fundamental focus has been on this offender – Pages posting reside movies with static photographs, usually with Reactions polls, or movies they purport to be stay, however which are literally pre-recorded content material.

A part of the issue with the static picture posts has been that they’ve confirmed fashionable – as we’ve reported previously, 5 of the highest ten Fb Reside streams in 2016 had been these sort of static picture posts.

However nonetheless, they’re not likely what stay-streaming was supposed for, so Fb rolled out a News Feed algorithm tweak in August which robotically detect and prohibit the attain of static photos posted as video content material. So, most likely not a good suggestion.

Posting pre-recorded movies and presenting them as stay is a little more clear-lower, and Fb has started to take action, eradicating these false reside posts as they arrive up (and are reported).

As Fb continues to broaden their push into video, you may anticipate them to take extra motion in opposition to such violations.

3. Stranded

This is without doubt one of the extra fascinating click on-luring ways I’ve seen in latest occasions.

See that hair on the display? That’s really a part of the advert – so as to get the hair off, what are you gonna’ do? You’ll swipe up, which is able to take you thru to the subsequent stage of the advert.

It’s an fascinating tactic, however you’d assume it could show principally ineffective. It’s potential that it might inflate your metrics considerably, however you’d additionally assume that the individuals by accident swiping via should not more likely to be precise, consumers – and are as an alternative merely irritated by the trick.

I don’t see any actual profit in utilizing this one. Except you’re an advert company being measured on click on-throughs solely…

4. Naming conventions

And this final one is fairly flat – however considerably intelligent. At the least a bit of bit.

The identify of this YouTube Channel is ’14,999,999 Views’, although the video, as you may see, has solely been considered a fraction of that determine. However on first look, you in all probability thought this video was way more standard than it’s, which can have made you extra inclined to click on.

It’s a trick you’d suppose wouldn’t have an extended-lasting impact – folks would smart as much as it quick. However nonetheless an fascinating use of naming conventions to assemble just a few extra faucets.

As famous, none of those ‘techniques’ is beneficial in any means, as all will little question be topic to their very own type of punishment from every respective platform. However they’re attention-grabbing – it’s attention-grabbing to see how individuals are developing with methods to cheat the system and win.

However the dangers are vital – and the long run model impacts are probably going to be damaging.

Woooohooo ! ?

You can now send 4K photos Resolution via Facebook Messenger ?

Facebook today announced its Messenger chat app service supports 4K photo Resolution sharing. Now people can send and receive pictures in messenger that are“up to 4,096 x 4,096 pixels per image,” one of, if not the highest resolutions smartphones currently support.

“We heard that people want to send and receive hight resolution photos through Messenger every, and considering people send more than 17 billion photos through Messenger every Month, we’re making your conversations richer, sharper, and better that ever.” Facebook Team

And your pictures will also be sent just as quickly before, even at this new, higher resolution.

Take a look at the before and after of this picture a beach in Sydney. On the right at 4K resolution, once you zoom in, the photo is much sharper and clearer so you can see every detail.

Or on a windowsill in Paris…

How to send and share photos at 4K resolution ?

First update your Messenger app to make sure you have the latest version. Then open a conversation and tap the camera roll icon. Select the photo, tap send, and the person you’re messaging with will receive the high resolution photo.
Starting today, facebook are rolling out 4K resolution on both iPhone and Android to people in the US, Canada, France, Australia, the UK, Singapore, Hong Kong, Japan, and South Korea. In the coming weeks, they are planning to roll out 4k resolution to additional countries.