All posts by Djaz

Digital Marketer Manager

Instagram : Soon a Regram Button ? 

Instagram is testing a “Regram” button, which should work just like Retweets on Twitter. Do we really need it, and when are we all getting it?

Instagram is always testing new things. Most platforms are. And, to be honest, a large chunk of test features never see the light of day for most users. But this time, among other things, Instagram is quietly testing a new feature that got social media managers excited across the world: a dedicated “Regram” button.

“Regramming” – otherwise known as the sharing of someone else’s pictures on your profile – has been an important part of what many users do on Instagram. And it’s not a strange behaviour either: Twitter has Retweets, which are extremely popular, and Tumblr has Reblogs. To some extent, Facebook’s shares are also an extension of this behaviour we all have in common on social media: sharing things we found and like.

Yet, there has never been an easy way to “Regram” a picture on Instagram. Until now, you could do it with third-party apps, or literally screen-grabbing a photo, editing it and re-sharing it on your own profile. So, the thought of a dedicated button within the Instagram app to do this, is, at the very least, exciting.

Do we really need it? Well, the truth is that users don’t know what they want until they see it, right? So my personal opinion is that once that native “Regram” button makes it way onto our app, people will start using it. And this could well be the start of a rapidly modifying behaviour on Instagram, as users will start sharing photos from other users more and more.

 

 

Top Moments : Instagram’s 2017 Year in Review

Instagram Team are excited to announce the Instagram community’s top 2017 moments. People from all around the world came to Instagram to collectively experience this year’s most important events, milestones and trends, from pop culture to cultural movements.

In celebration of the global community of 800 million, they’re sharing the following Year in Review data:

  • 2017’s top Instagram hashtags
  • 2017’s most-Instagrammed cities and locations (based on geotags)
  • The most-followed celebrities Celebrities who gained the most followers on Instagram in 2017
  • Hashtags that increased most in popularity throughout 2017
  • Accounts with the Most-viewed Instagram Stories of 2017
  • The most-used Instagram Filters in feed and Instagram Stories
  • The most-followed pets on Instagram

Check out the official Year In Review below :

Top hashtags of 2017:

  1. #love
  2. #fashion
  3. #photooftheday
  4. #photography
  5. #art
  6. #beautiful
  7. #travel
  8. #happy
  9. #nature
  10. #picoftheday

Most-Instagrammed cities of 2017:

  1. New York, New York
  2. London, United Kingdom
  3. Moscow, Russia
  4. Sao Paulo, Brazil
  5. Paris, France
  6. Los Angeles, California
  7. Saint Petersburg, Russia
  8. Jakarta, Indonesia
  9. Istanbul, Turkey
  10. Barcelona, Spain

Most-Instagrammed locations of 2017:

  1. Times Square, New York City, USA
  2. Central Park, New York City, USA
  3. Tour Eiffel, Paris, France
  4. Tokyo Disneyland, Tokyo, Japan
  5. Disney’s Magic Kingdom, Orlando, USA
  6. Musée du Louvre, Paris, France
  7. Brooklyn Bridge, Brooklyn, USA
  8. Disney California Adventure Park, Anaheim, USA
  9. Las Vegas Strip, Las Vegas, USA
  10. Disneyland, Anaheim, USA

 

Most-followed celebrities of 2017:

  1. Selena Gomez (@selenagomez) – 130M+ Followers
  2. Cristiano Ronaldo (@cristiano) – 116M+ Followers
  3. Ariana Grande (@arianagrande) – 115M+ Followers
  4. Beyoncé (@beyonce) – 108M+ Followers
  5. Kim Kardashian West (@kimkardashian) – 104M+ Followers
  6. Taylor Swift (@taylorswift) – 104M+ Followers
  7. Kylie Jenner (@kyliejenner) – 99.5M+ Followers
  8. Dwayne Johnson (@therock) – 96M+ Followers
  9. Justin Bieber (@justinbieber) – 93.9M+ Followers
  10. Kendall Jenner (@kendalljenner) – 84.8M+ Followers

Celebrities who gained the most followers in 2017:

  1. Cristiano Ronaldo (@cristiano) – 30M+ New Followers
  2. Selena Gomez (@selenagomez) – 24M+ New Followers
  3. Ariana Grande (@arianagrande) – 22M+ New Followers
  4. Kylie Jenner (@kyliejenner) – 23M+ New Followers
  5. Dwayne Johnson (@therock) – 22M+ New Followers
  6. Leo Messi (@leomessi) – 21M+ New Followers
  7. Neymar Jr (@neymarjr) – 20M+ New Followers
  8. Beyoncé (@beyonce) – 17M+ New Followers
  9. Justin Bieber (@justinbieber) – 16M+ New Followers
  10. Kim Kardashian West (@kimkardashian) – 15M+ New Followers

Hashtags that increased most in popularity throughout 2017: 

  1. #photography
  2. #travelphotography
  3. #memes
  4. #summer2017
  5. #naturephotography
  6. #meme
  7. #travel
  8. #fitnessmotivation
  9. #bts
  10. #photographer

Accounts with the Most-viewed Instagram Stories of 2017
Methodology: Verified accounts with over 5 million followers who garnered the most views on Instagram Stories in 2017 (January 1 – present, global)

  1. LeLe Pons (@lelepons)
  2. Neymar Jr. (@neymarjr)
  3. Olga Igorevna Buzov (@buzova86)
  4. Kim Kardashian (@kimkardashian)
  5. Amanda Cerny (@amandacerny)
  6. Chiara Ferragni (@chiaraferragni)
  7. Maluma (@maluma)
  8. Anitta (@anitta)
  9. Ariana Grande (@arianagrande)
  10. Kourtney Kardashian (@kourtneykardash)

Most-used Instagram Filters of 2017:

  1. Clarendon
  2. Gingham
  3. Juno
  4. Lark
  5. Moon

Most-used Instagram Stories Face Filters:

  1. Puppy
  2. Bunny
  3. Koala
  4. Genius
  5. Love

Most-followed Pets on Instagram in 2017 :

  1. jiffpom (@jiffpom) –Pomerian, US
  2. nala_cat (@nala_cat) – Cat, US
  3. Doug the Pug (@itsdougthepug) – Pug, US
  4. Marutaro (@marutaro) – Shiba Inu, JP
  5. Grumpy Cat (@realgrumpycat) – Cat, US
  6. Marnie the Dog (@marniethedog) – Shih Tzu, US
  7. Tuna (@tunameltsmyheart) – Chihuahua, US
  8. Juniper&Fig (@juniperfoxx) – Fox, US
  9. Lil BUB (@iamlilbub) – Cat, US
  10. Loki (@loki_the_wolfdog) – Husky, US

Instagram’s 2017 year in review : The top 10 Most-liked posts

Here is the Top 10 Most-liked posts on Instagram on 2017

Beyoncé has broken Instagram records with the 1st picture of her twins Sir Carter and Rumi, which has entered the most-liked Instagram pictures of 2017 in just a couple of hours.

1-Beyoncé (@beyonce)

[instagram url=https://www.instagram.com/p/BP-rXUGBPJa/ hidecaption=true width=320]

2-Cristiano Ronaldo ( @cristiano  

The second-most liked post of the year belongs to the greatest soccer player Cristiano Ronaldo, taken in the hospital room after his girlfriend Georgina Rodríguez gave birth to their cute daughter Alana Martina.

[instagram url=https://www.instagram.com/p/BbaImIfFr0h/ hidecaption=true width=320]

3-Selena Gomez ( @selenagomez )

While Beyoncé and Ronaldo hold the top 2 spots, it’s Selena Gomez who appears on the list a stunning five times, which means half of the 10 most popular Instagrams of the year were taken by the famous singer Selena.

[instagram url=https://www.instagram.com/p/BZBHr4Pg5Wd/ hidecaption=true width=320]

4-Beyoncé (@beyonce)

[instagram url=https://www.instagram.com/p/BWg8ZWyghFy/ hidecaption=true width=320]

5-Cristiano Ronaldo (@cristiano)

[instagram url=https://www.instagram.com/p/BV7m0IZFj_p/ hidecaption=true width=320]

6-Selena Gomez (@selenagomez)

[instagram url=https://www.instagram.com/p/BS7VkPTg0-s/ hidecaption=true width=320]

7-Selena Gomez (@selenagomez)

[instagram url=https://www.instagram.com/p/BTkzIjIAsRK/ hidecaption=true width=320]

8-Cristiano Ronaldo (@cristiano)
[instagram url=https://www.instagram.com/p/BYTwfPVFVQY/ hidecaption=true width=320]

9-Selena Gomez (@selenagomez)

[instagram url=https://www.instagram.com/p/BRv1dAUgba7/ hidecaption=true width=320]

10-Selena Gomez (@selenagomez)

[instagram:  url=https://www.instagram.com/p/BW4LoqjgExn/ hidecaption=true width=320]

 

Someone Tricked Twitter with a 35k character tweet

Had been you impressed when Twitter elevated its character restrict to 280? Two German males figured how you can trick Twitter into letting them put up a 35,000 character tweet. Twitter has since deleted the submit, though it lives without end on the Web Archive, the place you’ll be able to view it here.

The tweet begins off by saying (at the least, in line with Google translate) “Individuals! @Timrasett and @HackneyYT can exceed the character restrict! You don’t consider us? Right here’s about 35k characters proof.” Following that’s an incomprehensible string of characters that goes on and on and on and on.

In accordance with an Engadget report, the duo formatted a gibberish message as a URL and posted it on Twitter.

Twitter briefly banned the 2 customers, although their accounts have been again after a while.

A Twitter spokesperson confirmed that the exploit has been mounted.

Presently, the 280-character tweet facility is offered to a small group of its 328 million customers however it could quickly be rolled out globally, Twitter has mentioned in a blog publish.

In accordance with Twitter CEO Jack Dorsey, this can be a small change, however a giant transfer for them.

“The 140 limit was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!” Dorsey had tweeted. 

Amusingly, final 12 months, Recode reported that Twitter was considering letting customers publish tweets of up to 10,000 characters in length, which is identical character restrict afforded to direct messages. Maybe Tim Rasett and HackneyYT weren’t even that far off the mark.

 

 

4 Nasty Social Media Marketing Tactics and why you should Avoid them

There’s all the time one isn’t there?

What are the most 4 Nasty Social Media Marketing Tactics ?

There’s at all times somebody who has to break the get together. Within the case of digital advertising, there’s a heap of them – individuals who search to use each loophole and trick to get you to click on-by way of, rising their metrics.

Google’s been combating such schemes for years, and Fb needed to introduce the Information Feed algorithm to scale back the attain of spam and junk content material. However nonetheless, there are all the time extra cropping up.

And you may’t blame them, actually. Clicks = $ in lots of instances, so it is sensible that some will attempt something to get your consideration.

Listed below are 4 significantly fascinating digital advertising methods, worthy of observe for his or her strategy – although equally, worthy of avoidance in your advertising plan.

1. Static video

Video content material generates higher response than some other on Fb, and is rising on all social platforms, so it is sensible for all companies to be contemplating how they’ll faucet into video themselves.

However some have discovered a trick on Fb, which supplies them the attain benefit of video, with out truly being video content material.

Nicely, sort of. Fb has already introduced that they’re seeking to crack down on misuses of video, underneath which one of these content material would doubtless fall, although their focus has been on static picture Fb Reside content material, not basic video posts. Nonetheless, you’d suppose sooner or later this may come below Fb’s microscope – and if it does, and also you’re driving a major quantity of site visitors from Fb, that could possibly be a giant drawback for your corporation.

2. Fake Live Video Counters

Talking of Fb’s crackdown, as famous, their fundamental focus has been on this offender – Pages posting reside movies with static photographs, usually with Reactions polls, or movies they purport to be stay, however which are literally pre-recorded content material.

A part of the issue with the static picture posts has been that they’ve confirmed fashionable – as we’ve reported previously, 5 of the highest ten Fb Reside streams in 2016 had been these sort of static picture posts.

However nonetheless, they’re not likely what stay-streaming was supposed for, so Fb rolled out a News Feed algorithm tweak in August which robotically detect and prohibit the attain of static photos posted as video content material. So, most likely not a good suggestion.

Posting pre-recorded movies and presenting them as stay is a little more clear-lower, and Fb has started to take action, eradicating these false reside posts as they arrive up (and are reported).

As Fb continues to broaden their push into video, you may anticipate them to take extra motion in opposition to such violations.

3. Stranded

This is without doubt one of the extra fascinating click on-luring ways I’ve seen in latest occasions.

See that hair on the display? That’s really a part of the advert – so as to get the hair off, what are you gonna’ do? You’ll swipe up, which is able to take you thru to the subsequent stage of the advert.

It’s an fascinating tactic, however you’d assume it could show principally ineffective. It’s potential that it might inflate your metrics considerably, however you’d additionally assume that the individuals by accident swiping via should not more likely to be precise, consumers – and are as an alternative merely irritated by the trick.

I don’t see any actual profit in utilizing this one. Except you’re an advert company being measured on click on-throughs solely…

4. Naming conventions

And this final one is fairly flat – however considerably intelligent. At the least a bit of bit.

The identify of this YouTube Channel is ’14,999,999 Views’, although the video, as you may see, has solely been considered a fraction of that determine. However on first look, you in all probability thought this video was way more standard than it’s, which can have made you extra inclined to click on.

It’s a trick you’d suppose wouldn’t have an extended-lasting impact – folks would smart as much as it quick. However nonetheless an fascinating use of naming conventions to assemble just a few extra faucets.

As famous, none of those ‘techniques’ is beneficial in any means, as all will little question be topic to their very own type of punishment from every respective platform. However they’re attention-grabbing – it’s attention-grabbing to see how individuals are developing with methods to cheat the system and win.

However the dangers are vital – and the long run model impacts are probably going to be damaging.

Top 10 Black Friday Brand Social Media Campaigns 2017

Have you ever thought that the Thanksgiving meal is supposed to offer you all of the vitality to cope with Black Friday ? If you happen to had higher luck than I did, you most likely acquired the Black Friday deal you had your eyes personal.

Brands took to social media to announce superb reductions, contests and giveaways and extra. They didn’t depart any stone unturned to take advantage of out of this vacation devoted to purchasing. Listed below are the best pieces of content from Black Friday 2017.

 

10-Real Madrid

In addition to getting extraordinary levels of engagement, I loved how they joined the conversation around a retail holiday.

9-Fc Barcelona

Fc Barcelona celebrate the Messi Golden Shoe ? , so it’s not a black friday for them, it’s a GOLD Friday !

8-Youtube

Youtube has posted on facebook a ridiculous video of a singer whos name is “Rebecca Friday” and who sings a song named “Friday”. Wtf XD

7-Manchester United

For Manchester United,  it’s about RED FRIDAY SALE !

6-Reyka Vodka

Avoid the crowds. Stay home and enjoy a Black Friday cocktail : Reyka Vodka Post

5-Old Navy

Old Navy won social media audiences respect with a promise to donate all of their sales of #cozysocks proceeds to Boys & Girls Clubs of America.

4-Victoria Secret

With Victoria Secret you could win our #BlackFriday tote + 6 pairs of slippers by Tagging 5 friends and  sharing with + #VSContest

 

3-Nasa

Nasa got their followers to join the 5th annual #BlackHoleFriday where they gonna share awesome images and facts about black holes

 

2-REI

REI Stores are Closing on Black Friday ! Why ?

REI Said : Join the millions who are skipping the shopping frenzy on Black Friday to #OptOutside. For the third year running, the REI co-op is closing our doors on Black Friday and paying our 12,000 employees to spend the day outside. Last year, millions of people and hundreds of organizations joined the movement. Will you #OptOutside with us?

 

1-McDonald’s

The Community Manager of McDonald’s totally messed up its Black Friday tweet and Twitter’s lovin’ it 😀

The Most popular fast food restaurant chain was planning to announce some special promos for #BlackFriday on its Twitter account… but it seems some distracted social media manager forgot to actually include the special deals in the tweet.

In the three hours since it initially fired, the tweet has been retweeted over 5,000 times and liked more than 9,000 times, BUT..The CM of McDonald’s has bounced back from this little howler with style. Here’s their  awesome reply :

Whether it is some marketing strategy or some mistake but Twitter certainly loved it.

 


Time spent on social networks: 2017 vs 2016

Verto Analytics publishes a study whose objective is to evaluate the time we spend on mobile applications, especially on social networks. Main lesson: we spend 43% less time on Facebook, compared to last year’s data. But the social network remains No. 1, largely.

-43% of time spent on Facebook in 2017 

In October 2017, we spent an average of 18 hours and 24 minutes on Facebook, in 173 sessions of 6 minutes and 23 seconds. 

Here are the figures obtained in October 2017 by Verto Analytics:

  • Facebook: 18h24 per month, 173 sessions, 6min23 per session
  •  Snapchat: 4 hours a month, 144 sessions, 1m40 per session 
  • Twitter: 3h02 per month, 32 sessions, 5m44 per session 
  • Instagram: 2 hours a month, 47 sessions, 2m33 per session 
  • Reddit: 2 hours a month, 23 sessions, 9m27 per session 
  • Facebook Messenger: 1h34 per month, 67 sessions, 1m25 per session 
  • Pinterest: 1h07 per month, 15 sessions, 4m27 per session

In September 2016, we spent an average of 32 hours and 43 minutes on Facebook, in 311 sessions of 6 minutes and 18.

And here are the figures obtained in September 2016 by Verto Analytics:

  • Facebook: 32h43 a month, 311 sessions, 6m18 per session 
  • Snapchat: 3h03 per month, 119 sessions, 1m32 per session 
  • Twitter: 2:37 a month, 37 sessions, 4m12 per session 
  • Instagram: 1h54 per month, 50 sessions, 2m16 per session 
  • Pinterest: 1h16 a month, 19 sessions, 4m02 per session 
  • Facebook Messenger: 0h54 per month, 64 sessions, 0m51 per session 
  • Reddit: 0h20 a month, 4 sessions, 4m46 per session

This study by Verto Analytics is interesting because it allows to qualify the quarterly figures of social networks. 

Twitter and others report on the number of active users per month. All you need to do is visit twitter.com once in the month to be considered a monthly active user. Facebook, Instagram and Snapchat favor the number of active users per day, a data better representative of the use. But the time spent and the number of sessions per month makes it possible to notice other trends, difficult to observe via official figures published by social networks.

4K Photos Resolution in Facebook Messenger

Woooohooo ! ?

You can now send 4K photos Resolution via Facebook Messenger ?

Facebook today announced its Messenger chat app service supports 4K photo Resolution sharing. Now people can send and receive pictures in messenger that are“up to 4,096 x 4,096 pixels per image,” one of, if not the highest resolutions smartphones currently support.

“We heard that people want to send and receive hight resolution photos through Messenger every, and considering people send more than 17 billion photos through Messenger every Month, we’re making your conversations richer, sharper, and better that ever.” Facebook Team

And your pictures will also be sent just as quickly before, even at this new, higher resolution.

Take a look at the before and after of this picture a beach in Sydney. On the right at 4K resolution, once you zoom in, the photo is much sharper and clearer so you can see every detail.

Or on a windowsill in Paris…


How to send and share photos at 4K resolution ?

First update your Messenger app to make sure you have the latest version. Then open a conversation and tap the camera roll icon. Select the photo, tap send, and the person you’re messaging with will receive the high resolution photo.
Starting today, facebook are rolling out 4K resolution on both iPhone and Android to people in the US, Canada, France, Australia, the UK, Singapore, Hong Kong, Japan, and South Korea. In the coming weeks, they are planning to roll out 4k resolution to additional countries.

Instagram: you can watch the stories on your computer

Instagram is a social network app first: the application is the number one priority, the development of Instagram on the mobile web and on the web desktop comes well after. As a result, Instagram’s web version is relatively poor when compared to the app. But the differences between these two versions fade today, with the arrival of stories on the web version of Instagram.
The stories on the Instagram web version

Now you can access the stories of Instagram accounts you follow from any browser, even on desktop. The stories are referenced on the right. They remain fixed at the top of the screen, even when you scroller. As with the app, you can watch a user’s story, or click “Watch All” to see all recently published photos and videos



View stories on the web :
The stories are displayed in large on the screen. As on the app, you will move on to the next or previous photo or video, thanks to an arrow. However, you can not move to the story of another account, as allowed by the application (in swiping). You can pause a story with a single click. But do not expect to download a story with a single right click, the feature is disabled. You can access images and videos by searching the source code (CTRL + U) and searching for “JPG” or “MP4”, but this is tedious.

The stories on the web version of Instagram are still limited: 

  • You can not publish in your Instagram story on the web.
  • You can not see a user’s story on his profile.

On the other hand, Instagram now allows you to publish stories from a mobile browser. You no longer need the application, but it is still advisable to have a better experience. The trick of making Instagram believe that you’re using a mobile phone while it’s a PC (changing User-Agent) does not work because the social network is asking you to “rotate your device” to add content to your story.