At one million monthly pageviews, small changes in Page RPM create large changes in display revenue. But total website revenue can also include affiliate income, sponsorships, products, subscriptions and lead generation.
Display formula: 1,000,000 / 1,000 x Page RPM = 1,000 x RPM. Use the Website Revenue Calculator to add other revenue streams.
One million pageviews: display revenue scenarios
| Page RPM | Monthly display revenue | Yearly run-rate |
|---|---|---|
| $2 | $2,000 | $24,000 |
| $5 | $5,000 | $60,000 |
| $10 | $10,000 | $120,000 |
| $20 | $20,000 | $240,000 |
These are mathematical examples, not guaranteed market rates.
Total revenue can be very different
A site with $5,000 in display ads could also earn affiliate commissions or direct sponsorship revenue. Conversely, operating costs can be substantial, so revenue is not the same as profit.
Traffic mix still matters at scale
Geography, acquisition source, device, returning-user share, session depth and content intent affect both ad economics and the ability to monetize through other channels.
Model the mix
Use the Website Revenue Calculator to combine display advertising, affiliate, sponsorship and other monthly income.
