Calculate your conversion rate
Calculate conversion rate from visitors or clicks and completed conversions, with target planning.
Formula: Conversions / Visitors x 100
How to use the conversion rate calculator
Enter conversions and visitors or clicks. The calculator returns your conversion rate and can estimate how many conversions a target rate would produce from the same traffic.
Conversion rate formula
Conversion rate = Conversions / Visitors or clicks x 100.
Example: 80 conversions from 2,000 visits
80 divided by 2,000 equals a 4% conversion rate.
Planning examples
These examples are mathematical scenarios designed to help with planning. They are not claims about typical market performance.
| Visitors | 1% CVR | 2% CVR | 5% CVR | 10% CVR |
|---|---|---|---|---|
| 1,000 | 10 | 20 | 50 | 100 |
| 5,000 | 50 | 100 | 250 | 500 |
| 10,000 | 100 | 200 | 500 | 1,000 |
| 50,000 | 500 | 1,000 | 2,500 | 5,000 |
How to interpret conversion rate
Conversion rate depends on traffic quality, offer, device, funnel friction, pricing and the action you define as a conversion. Compare similar traffic sources and funnel stages rather than mixing everything together.
Frequently asked questions
Should I use visitors or clicks?
Use the denominator that matches your funnel and keep it consistent when comparing periods.
What counts as a conversion?
Any defined goal such as a purchase, qualified lead, signup or completed booking.
Can I compare ecommerce and lead generation conversion rates?
Use caution because the actions and friction are different.
Does higher conversion rate always mean more profit?
No. Margin, traffic cost, average order value and lead quality still matter.