YouTube does not pay one fixed amount for 100,000 views. A more useful planning metric is creator RPM, which YouTube describes as revenue earned per 1,000 views after YouTube revenue share and across several monetization sources included in Analytics.
Planning formula: 100,000 / 1,000 x creator RPM. Use the YouTube Money Calculator to test different RPM scenarios.
100,000 YouTube views: RPM scenarios
| Creator RPM | Estimated revenue at 100,000 views |
|---|---|
| $1 | $100 |
| $3 | $300 |
| $5 | $500 |
| $10 | $1,000 |
These are mathematical examples. They are not typical-rate claims and do not guarantee a creator will earn these amounts.
RPM and CPM are different
YouTube explains that CPM is advertiser-focused and measures what advertisers pay per 1,000 ad impressions before revenue share. RPM is creator-focused and represents revenue after revenue share per 1,000 views. Not every view contains an ad, which is another reason CPM should not be multiplied by total views to estimate creator earnings.
What can change YouTube RPM?
Viewer geography, advertiser demand, content category, video length, seasonality, the share of monetized views and the mix of revenue sources can change RPM. Channel memberships, YouTube Premium and some fan-funding revenue can also be included in RPM.
Use the RPM from your own channel
If your channel is monetized, use the RPM shown in YouTube Analytics rather than a generic number from another creator. If it is not monetized yet, compare several scenarios and treat them as planning assumptions only.
Official reference: YouTube Help: Understand ad revenue analytics.
Estimate your own view target
Open the YouTube Money Calculator to estimate daily, monthly and yearly revenue and reverse the calculation to see how many views a monthly revenue target would require.
