50 statistiques pour votre stratégie de Réseaux Sociaux en 2019 [Infographie]
Vous ne savez pas quelles plates-formes de médias sociaux conviennent à votre entreprise en 2019?
Les réseaux sociaux est un des canaux marketing les plus populaires qui offre des opportunités incroyables en termes de visibilité.
Le meilleur endroit pour commencer est de créer les “buyer personas” (la personne que vous voulez atteindre grâce à vos contenus sur les réseaux sociaux) de votre marque pour définir votre public. Une fois que vous avez défini votre public, vous devez effectuer une recherche sur le type de contenu qu’ils souhaitent voir et déterminer où ils passent le plus clair de leur temps.
Vous pouvez utiliser ces informations pour guider vos efforts de marketing, déterminer les canaux sociaux sur lesquels vous concentrer et créer votre stratégie de médias sociaux.
Ils incluent les statistiques suivantes pour chaque réseau social:
Date établie
Utilisateurs actifs mensuels
Utilisateurs actifs quotidiens
Utilisateurs mobiles
Temps quotidien passé
Consultez l’infographie ci-dessous pour plus de détails.
On January 4, 2019, a mysterious account, @world_record_egg, made its appearance on the web of the very popular social network, Instagram. The most-liked post on Instagram is now a simple photo of an egg
Now, the account has three new photos of the same egg and there are some ‘eggciting’ developments. 🐥🐣
The egg that has amassed a following of 8.8 million in little over a week has now started to crack.
On Instagram, the record for the most liked photo is now … to an egg
The image was uploaded by the account @world_record_egg on Friday 4 January, posted with the caption: “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.” #World_Record_Egg
10 days later on Monday 14 January, the photo of the egg duly surpassed the reality TV star’s total, reaching 50 million likes during that afternoon.
The power of influencer marketing
By having a strong network, the egg account was able to utilize shoutouts ( on stories ) and shares to get its page recognized by millions very quickly. If you’re looking to grow your page quickly, make sure that you have informative content on it and then connect with individuals who have similar markets and can offer a shoutout.
Of course, you might have to shout them out in return, but this is a great way to grow quickly. When a new audience sees your image and clicks on your social media, its members will find the informative content and want to follow you.
On the post of the egg, various online influencers were tagged : pewdiepie CNN , theellenshow (tv show), jimmyfallon (comedian), buzzfeed (viral news) and more.
Digital Marketing in 2019 is already proving the importance of social media in brand recognition and global awareness. By integrating interactive features, you too can engage your users and promote their unified action toward a common goal, increasing the overall buzz.
Do you think that our FELFEL Pic can beat the record of likes on Instagram too ? 😂
The felfel picture has reached today more than 900 likes 🔥🌶️
