Guide de taille d’image des médias sociaux 2021 [Infographie]
Les éléments visuels sont un élément clé de toute stratégie de médias sociaux réussie, avec la bonne image ou vidéo capable d’attirer l’attention et d’arrêter les utilisateurs lorsqu’ils font défiler leurs flux occupés.
Mais pour vous assurer d’obtenir la meilleure réponse à vos visuels, vous devez vous assurer que vos visuels sont à leur meilleur sur chaque plate-forme. Cela signifie vérifier que chaque élément que vous téléchargez correspond aux bonnes dimensions et aux autres exigences de chaque réseau social individuel.
Chaque plate-forme a ses propres tailles optimales pour les ressources visuelles, et le respect de ces paramètres gardera votre contenu visuel net, clair et réactif dans chaque application. Mais avec de nombreuses variantes, qui changent constamment, il peut être difficile de répondre aux bonnes exigences. C’est là qu’intervient ce guide de Hootsuite.
Hootsuite a récemment publié son dernier guide visuel des médias sociaux, qui comprend un aperçu complet des principales exigences de chaque plate-forme. L’équipe Hootsuite a inclus beaucoup plus de détails dans son aperçu complet, mais vous pouvez consulter l’infographie ci-dessous pour les notes clés.
Découvrez le Guide de taille d’image des réseaux sociaux 2021 [Infographie] ici :
Google : top 25 des Requêtes les plus recherchés par les Tunisiens en Mars 2019
Vous désirez connaître les mots clés qui ont été les plus recherchés sur Google en Mars 2019 ?
Comme chaque mois, on vous dévoile la liste des mots clés les plus recherchés par les Tunisiens :
Le top 5 des recherches :
حيت جبنون، الفضاء الرقمي، hayet jabnoun, Sadeem et نيوزيلندا
Influencer advertising and marketing has turn out to be all the fad in an business the place social media is more and more on the epicenter. The early days of influencer advertising and marketing have been characterised by a lower than structured strategy and lacked what would normally be thought-about a stitched-up technique. Then bigger manufacturers started dabbling within the area beneath the recommendation and counsel of third-get together influencer advertising specialists, who introduced methodology to the method. The online outcome was an increase in constructive model sentiment that has been repeatedly confirmed not solely by business surveys however by marketing campaign efficiency.
Fueled partly by an increasing potential to gauge efficiency throughout all media, influencer advertising and marketing has truly change into one of the crucial measurable of your entire media combine. Manufacturers have developed a level of confidence beforehand missing lately. Subsequently, the usage of influencers or digital creators has change into a extra accepted a part of the advertising and marketing combine, and extra budgets are being allotted to it. Manufacturers now have the chance to actually drive influencer advertising and marketing innovation and class to the subsequent degree.
Extra strategic, extra built-in
The early-day ways of merely inserting a product in an influencer’s arms and hoping for a constructive end result are more and more proving much less efficient. Essentially the most influential creators will be selective in each which manufacturers they work with, and the way and once they work with them. The most effective outcomes are achieved when a model’s core message is seamlessly built-in into the influencer content material in an natural and genuine approach. The message needs to be simply as clear as in any a thirty-second TV advert or sponsored piece on Fb, however on this context, will probably be much more compelling.[/vc_column_text][vc_single_image image=”7883″ img_size=”full” alignment=”center”][vc_column_text]
Relatively than a easy ‘shout out’ or endorsement, entrepreneurs ought to search to seek out methods to combine product use right into a storyline in order that it’s the truth is additive to the content material. The gaming business excels on this area, with manufacturers akin to Ubisoft working with influencers to create stay motion campaigns to tease new video games. Then again, Mercedes Benz lately opted to work with Instagram star, Loki the wolf-canine, whose proprietor takes a visit by way of the Colorado Mountains with the journey proven by means of the eyes of the canine. Manufacturers have to be courageous sufficient to empower influencers to push the envelope of their very own creativity in a means that also stays true to the tone and elegance to which their viewers have change into accustomed, but is aligned with the marketer’s messaging and values. By way of offering creators with model tips and key speaking factors, manufacturers nonetheless retain a component of strategic management, but the communication itself feels genuine and natural.
Which influencer is true on your model?
There are a whole bunch of hundreds of choices open to manufacturers in terms of creator expertise. To that extent, it’s vastly necessary for manufacturers to not have a preconceived thought of who they want to use, however as an alternative to firstly slim their area of view utilizing the accessible demographic evaluation of creator audiences. Moreover, contemplating the rising tide of influencer fraud within the area, manufacturers ought to proceed due diligence by auditing the profile analytics of influencer audiences from the backend. In case you peer below the hood, you possibly can simply spot indicators of such fraudulent behaviour. For instance, if somebody claims to be a well-known influencer within the UK however has an enormous viewers from say, Indonesia and different random international locations, it’s doubtless that they’re paying for affordable engagements and/or followers. By basing model offers on assured natural views/engagements, not followers/subscribers, manufacturers can be certain that it’s human actions and never bots that are behind the metrics.
After doing that, it could be clever to then take a step again and gauge the creator’s ardour for a given undertaking. It is just when the tip piece of inventive is delivered authentically with real ardour that manufacturers are capable of unleash the magic of influencer advertising and marketing. It’s so vital to do not forget that the purpose is to not make an advert, however as a substitute to create an genuine and unique piece of content material which is able to resonate with the tip viewer and create larger model affinity or a transparent path to buy.
With an increasing number of shoppers utilizing advert blockers and subsequently, manufacturers tapping into the influencers to mitigate this pattern, will manufacturers drive social media platforms to evolve into social marketplaces? I think it is a path the tech platform behemoths are exploring anyway. Tech platforms are eager on maintaining customers inside their ecosystems, so they’ll actually face nice temptation to prioritise monetisation at an ever extra elevated stage. This doable state of affairs makes it incumbent upon each manufacturers and creators to be vigilant about avoiding overkill in terms of seeding business messages. Once more, we come again to contextual and genuine endorsements finished sparingly. These two phrases actually are the important thing to success on this area.[/vc_column_text][/vc_column][/vc_row]
Facebook : Les pages peuvent désormais rejoindre des groupes Facebook
Vos pages Facebook peuvent désormais rejoindre des groupes Facebook en tant que membres, ce qui n’était possible que pour les individus jusqu’à présent. Elles pourront ainsi commenter, poster et interagir en tant que Pages.
[bctt tweet=”Facebook : Les pages peuvent désormais rejoindre des groupes Facebook. #DigitalDiscovery #Facebook”]
Les pages peuvent rejoindre les groupes Facebook :
Un porte-parole de Facebook a confirmé la nouvelle fonctionnalité en déclarant :
« Des personnes nous ont dit que la collaboration avec des personnalités publiques, des organisations à but non lucratif, des éditeurs et des entreprises dans un cadre plus intime pouvait avoir un sens. Nous avons déjà lancé la possibilité pour les Pages de démarrer des groupes Facebook afin qu’elles puissent dialoguer avec leurs communautés. Nous testons maintenant la possibilité pour les Pages de rejoindre également les groupes Facebook existants. »
Comme indiqué, ce nouveau paramètre est en cours de test, c’est une nouvelle opportunité pour les marques d’avoir une visibilité accrue et construire une relation durable avec des communautés
De nombreuses pages Facebook bénéficieront de cette nouvelle fonctionnalité, leur donnant accès à de nouvelles communautés à partir desquelles elles ont été maintenues. Cela devrait immédiatement avoir un impact positif sur les niveaux d’engagement au sein des groupes.
Avez-vous vu le nouveau paramètre dans vos groupes ?
Facebook : Plus de transparence sur les publicités des pages
Toujours dans sa démarche de transparence concernant les contenus publicitaires, Facebook dévoile de nouvelles mesures en matière de transparence concernant les publicités des pages. Parmi les mesures mises en place, les utilisateurs vont avoir accès aux publicités diffusées sur Facebook, Instagram, Messenger et leur réseau de partenaires.
Désormais, les utilisateurs de Facebook pourront avoir accès à de plus amples informations sur les pages des marques et leurs campagnes publicitaires, même s’ils n’en sont pas la cible. En effet, un bouton « info et publicités » sera ajouté sur les pages Facebook. En cliquant dessus, les utilisateurs pourront visionner les campagnes en cours et même les signaler si elles enfreignent les politiques de la plateforme.
Plus d’informations sur les pages:
Les utilisateurs Facebook pourront également connaître beaucoup plus de détails sur les pages et leurs créateurs. Un onglet « plus d’informations sur la page » devrait apparaître dans les semaines à venir, indiquant les changements de nom récents et la date de création des pages.
Bientot, ils vont aussi lancer leurs publicités politiques d’étiquetage et d’archivage au Brésil, avant les élections générales d’octobre (ils l’ont lancé aux États-Unis en mai). Toute personne diffusant des publicités politiques au Brésil pourra s’inscrire le mois prochain. Et les Brésiliens verront bientôt des étiquettes pour les publicités électorales dans leur pays – qui seront toutes ajoutées à nos archives.
La grande majorité des publicités sur Facebook sont gérées par des organisations légitimes – qu’il s’agisse d’une petite entreprise à la recherche de nouveaux prospects, d’un groupe de revendication recueillant des fonds pour leur cause ou d’un politicien candidat à un poste. Mais ils ont vu que les mauvais acteurs peuvent aussi abuser de leurs produits. Ces étapes ne sont qu’un début – elles cherchent toujours d’autres façons de s’améliorer. En mettant en lumière toutes les publicités, ainsi que les pages qui les exploitent, elles permettront d’éliminer plus facilement les abus, en veillant à ce que les mauvais acteurs soient tenus responsables des publicités qu’ils diffusent.
Facebook copies Musical.ly and Dubsmash with Lip Sync Live function
After taking several features from Snapchat for use in its own app and in Instagram, Facebook is now taking a leaf out of Musical.ly’s book to introduce a lip-syncing feature in users’ live video broadcasts. It’s revealing new ways music can be used on the platform. You’ll now be capable to include music inside movies and select from totally different songs by way of a brand new characteristic called Lip Sync Live. which reminds us a lot of Musical.ly or Dubsmash.
While you select to shoot a live video on your phone in Facebook’s mobile apps, you’ll now discover an possibility to incorporate popular song to lip sync with.
Facebook is going after Musical.ly and Dubsmash.
Musical.ly, The app, which first launched in 2014, is all about dancing, acting, and lip syncing along to music and dialogues from popular artists, movies, and TV shows. it was acquired by Chinese firm Bytedance for $1 billion last November, and has garnered some 200 million customers world wide. It also launched a $50 million fund to support creators on its platform at the end of last year.
In the meantime, Musical.ly presents more tools for recording and customizing clips, and feels more like Dubsmash, or Instagram – but only with lip sync videos from its community.
As explained by Facebook: “We’re starting to roll out Lip Sync Live, which lets you lip sync to songs from forever favorites like “Welcome to The Jungle” by Guns N’ Roses to new hits like “Havana” by Camila Cabello. With Lip Sync Live, you can express yourself with music from a variety of genres in real time. So whether you prefer songs like “Happier” by Ed Sheeran or “God’s Plan” by Drake, Lip Sync Live lets you bring friends and family into spontaneous musical moments.”
Lip Sync Live is now rolling out. It would seem as an possibility when starting a Live video. Once you select it, you can pick a song from the list, and add a description and apply other personal touches. When broadcasting, associates will see what track you’re lip-syncing to and might comply with the artist.
Stay “TUNED” For More: They’re looking forward to continuing to work with the music industry to create new ways for people to connect and express themselves through music across their family of apps.
Bug Bounty : Google récompense un adolescent uruguayen avec $36,000
Dans le cadre de son programme Bug Bounty, le géant Google a ainsi versé la somme de $36,000 à Ezequiel Pereira, un Uruguayen âgé de 18 ans seulement qui étudie actuellement à l’université de Montevido en Uruguay.
A l’âge de 18 ans, il a déjà trouvé cinq failles chez Google
Le jeune uruguayen étudie l’informatique depuis qu’il a l’âge de 11 ans, un an après avoir eu son premier PC. Pour toucher cette somme, il a participé au fameux programme « Bug Bounty » de Google. Il étudie actuellement l’informatique dans une université de Montevideo, la capitale de l’Uruguay. Même s’il a pu aller aux États-Unis, au siège de Google comme récompense, il n’a en revanche jamais pu obtenir ce qu’il convoite surtout : une bourse pour une université. Mais, à force de gagner des prix, il pourrait bien finir par se la payer tout seul.
Ezequiel Pereira a déposé des demandes auprès de plusieurs programmes de bourses pour étudier l’informatique aux Etats-Unis, mais aucune n’a accepté sa candidature. Il a donc entrepris de faire ses études supérieures dans son pays.
« Bug bounty » : 2,47 millions d’euros payés aux dénicheurs de bugs en 2017 !
Ezequiel Pereira a appris seul la sécurité informatique et peut donc en tirer un certain bénéfice.
Earlier this year I found a Remote Command Execution bug in non-production environments in Google App Engine, and I got 36 thousand dollars!
Now the bug is fixed and I can finally publish my write-up about it: https://t.co/LyCUL9eEq7
En 2017, Google a déboursé près de 2,5 millions d’euros pour récompenser les 274 personnes qui ont trouvé des bugs dans ses systèmes avec un maximum de 96 200 euros pour la brèche la plus importante repérée cette année.
Since Mark Zuckerberg’s 2018 announcement that the Fb algorithm will prioritize “significant interactions” from family and friends over content material from manufacturers, it has change into trickier than ever to make sure your natural content material will get the display time it deserves. However, Fb continues to be the biggest social media community on the earth. Making its algorithm give you the results you want is essential to a profitable Fb advertising technique.
At the Facebook’s F8 conference, Feed Adam Mosseri gave an update on how their refining the News Feed algorithm, what they’re looking to focus on and enhance, and how they’re going about it.
“The constant suggestions that we’ve been receiving over the previous couple of years has been that individuals really feel that the necessary moments and necessary conversations are generally getting crowded out by content material that individuals passively devour, usually images and movies.”
Mosseri says this runs counter to the commonest reply they get as to why individuals use Fb within the first place, which is to attach with family and friends. That’s, largely, Mosseri says, the core worth proposition which the corporate was constructed upon, in order that they’re working to make sure this stays on the coronary heart of the Information Feed expertise.
Mosseri says that they’re trying to do that in 3 ways:
By serving people see the stories that they find significant – and that bring them together
By determining they can assist share the ‘moments that matter’
By engaged on higher facilitating conversations about all of these things
Mosseri then breaks down how the Information Feed works, with a view to additional clarify their refinements to the method. The Information Feed algorithm takes under consideration 4 key components when figuring out what every consumer sees after they open Fb.
As you’ll be able to see, the important thing parts of the Information Feed equation are:
Inventory – That is all the assortment of content material that you would be proven, primarily based on individuals and Pages you comply with, which you haven’t seen in your feed as but
Signals – The algorithm then assesses every of those potential tales and posts based mostly on a variety of alerts which point out how necessary that merchandise is more likely to be you – issues like ‘When was it posted?’, ‘Who posted it?, ‘Do you have a tendency to love and touch upon posts like this?’, ‘How briskly is your web connection?’, ‘What sort of phone are you on?’
Predictions – Primarily based on these assessments, the system makes predictions – “so for any given story we predict how seemingly you may be to touch upon that story, or to share that story, or to say that story was informative if we requested you. How lengthy we expect you may watch a video for, or learn an article for.” Mosseri additionally notes that whereas the vast majority of these predictions are private, some are common – for instance, with regard to clickbait. Mosseri says that they use fashions to foretell whether or not a narrative is more likely to be clickbait and “a few of these predictions are constructive – it’s a great factor when you’re prone to have a dialog in regards to the story – and a few of them are adverse. It’s not factor when you’re more likely to report or cover a narrative”.
Score – As defined by Mosseri – “every of these predictions is weighted, after which rolled up right into a quantity that represents how helpful we expect this story is for you as a person”. This occurs for each story in your Information Feed, each time you go to Fb.
Mosseri then explains the new shift in the News Feed process, which entails them re-allocating the values assessed to their predictions.
For example, as an alternative of placing emphasis on predictions like ‘how likely it is you’re going to read an article’ or ‘how lengthy you’re going to observe a video for’, the news Feed group is now placing elevated weighting onto measures like ‘how possible we predict a given story will facilitate a dialog between you and your mates’.
That’s pushed by their overarching focus shift – for instance this, Mosseri shared this chart, which exhibits that posts from mates, and teams, drive extra engagement on Fb than Web page posts.
As defined by Mosseri: “Friend posts facilitate more comments, per impression, than group posts, which do more so per impression than Page posts. Links tend to be less good for conversation than photos. Because of this, certain things are going to do more well in ranking and certain things less well in ranking, and we see the composition of News Feed shift.”
This explains why Fb has been placing increased focus on Groups(they introduced a brand new Groups tab at F8 this week), whereas additionally offering some clearer perspective on precisely why Fb’s trying to change the main target of the Information Feed. Whereas Fb wants Pages and publishers, and advantages from having that content material on their platform, they’re not solely targeted on what is going to hold customers on platform for so long as doable, essentially – in addition they need to facilitate extra dialogue and connection.
In case you’re seeking to maximize your Fb performance, that is at all times a vital session – you can view Mosseri’s full talk :
