December 3rd 2017 marks the 25th anniversary of the first SMS text message ever sent ??.
And in order to mark the SMS anniversary (remember thumbing them in on your old Nokia 5110? ?), Facebook has commissioned a global study of messaging use in order to provide some additional perspective on how messages are now being used, and the role they play in the modern interactive process.
At Messenger, facebook team believe in the power of messages to make meaningful connections. They believe in their power to engage and unite the people who make use of them. With this study, they wanted to dig deeper into how our global conversation has evolved and get a glimpse of where it is going, plus understand if some commonly believed myths were true. What they found is that messaging turns out to be not a wedge, but instead a bridge bringing us closer together.
Facebook’s included an overview of their findings in the below infographic – you can read the full ‘Messages that Matters’ report here.
Discover The Latest DIGITAL MARKETING and SOCIAL MEDIA News, Trends & insights in 2018.
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990’s and 2000’s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Social media marketing (SMM) : Social media optimization(SMO) + Social media Advertising (SMA)
Content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
Here are the latest Instagram statictics from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with Instagram.
1. 70% of Instagram posts don’t get seen (Sprout social, 2017)
Before the Instagram algorithm update posts were ordered by featuring the newest posts at the top of your feed. Instead, the change brings about an algorithm-driven feed, which is now ordered by what you are most interested in. Brands, in particular, became concerned that their content might no longer be seen.
2. Instagram has 800 Million users overall (Instagram statistics, 2017)
Instagram has doubled its user base, to 800 million monthly actives in two years, fueled by new features such as stories, shoppable photos, explore pages and many more new features. 3. 70.7% of US businesses are using Instagram in 2017 (Sprout social, 2017)
Brands are more active and prominent on Instagram than ever. Currently, there are more than 1 million brands sharing and promoting their products and stories on the social network.
4. Beyonce holds the record for the most liked Instagram with her pregnancy announcement which garnered almost 11 million likes (Instagram, 2017)
5. 25% of Instagram ads are single videos (Sprout social, 2017)
While photos ads are the most common on Instagram, video has gained a lot of traction. In fact, 25% of Instagram ads are single videos. Video ads are most effective at getting higher engagement rates but tend to cost a bit more than photo ads.
6. There are 2 Million monthly advertisers on Instagram (Instagram, 2017)
7. 7 out of 10 hashtags on Instagram are branded (Sprout social, 2017)
8. Time spent watching video on Instagram is up more than 80% year over year (Instagram, 2017)
9. 59% of Instagram users are 18 to 29 year old (Smart Insights, 2017)
10. Instagram Stories Has More Than 250 Million Active Daily Users (Sprout social, 2017)
11. 80% of users follow 1 or more brands on Instagram (Instagram, 2017)
12. Posts with at least one hashtag average 12.6% more engagement (Hootsuite, 2017)
13. The best time to post on Instagram for the most engagement is at 2am or 5pm on Mondays or Thursdays (CoSchedule, 2017)
