Category Archives: Insights

Top Moments : Instagram’s 2017 Year in Review

Instagram Team are excited to announce the Instagram community’s top 2017 moments. People from all around the world came to Instagram to collectively experience this year’s most important events, milestones and trends, from pop culture to cultural movements.

In celebration of the global community of 800 million, they’re sharing the following Year in Review data:

  • 2017’s top Instagram hashtags
  • 2017’s most-Instagrammed cities and locations (based on geotags)
  • The most-followed celebrities Celebrities who gained the most followers on Instagram in 2017
  • Hashtags that increased most in popularity throughout 2017
  • Accounts with the Most-viewed Instagram Stories of 2017
  • The most-used Instagram Filters in feed and Instagram Stories
  • The most-followed pets on Instagram

Check out the official Year In Review below :

Top hashtags of 2017:

  1. #love
  2. #fashion
  3. #photooftheday
  4. #photography
  5. #art
  6. #beautiful
  7. #travel
  8. #happy
  9. #nature
  10. #picoftheday

Most-Instagrammed cities of 2017:

  1. New York, New York
  2. London, United Kingdom
  3. Moscow, Russia
  4. Sao Paulo, Brazil
  5. Paris, France
  6. Los Angeles, California
  7. Saint Petersburg, Russia
  8. Jakarta, Indonesia
  9. Istanbul, Turkey
  10. Barcelona, Spain

Most-Instagrammed locations of 2017:

  1. Times Square, New York City, USA
  2. Central Park, New York City, USA
  3. Tour Eiffel, Paris, France
  4. Tokyo Disneyland, Tokyo, Japan
  5. Disney’s Magic Kingdom, Orlando, USA
  6. Musée du Louvre, Paris, France
  7. Brooklyn Bridge, Brooklyn, USA
  8. Disney California Adventure Park, Anaheim, USA
  9. Las Vegas Strip, Las Vegas, USA
  10. Disneyland, Anaheim, USA

 

Most-followed celebrities of 2017:

  1. Selena Gomez (@selenagomez) – 130M+ Followers
  2. Cristiano Ronaldo (@cristiano) – 116M+ Followers
  3. Ariana Grande (@arianagrande) – 115M+ Followers
  4. Beyoncé (@beyonce) – 108M+ Followers
  5. Kim Kardashian West (@kimkardashian) – 104M+ Followers
  6. Taylor Swift (@taylorswift) – 104M+ Followers
  7. Kylie Jenner (@kyliejenner) – 99.5M+ Followers
  8. Dwayne Johnson (@therock) – 96M+ Followers
  9. Justin Bieber (@justinbieber) – 93.9M+ Followers
  10. Kendall Jenner (@kendalljenner) – 84.8M+ Followers

Celebrities who gained the most followers in 2017:

  1. Cristiano Ronaldo (@cristiano) – 30M+ New Followers
  2. Selena Gomez (@selenagomez) – 24M+ New Followers
  3. Ariana Grande (@arianagrande) – 22M+ New Followers
  4. Kylie Jenner (@kyliejenner) – 23M+ New Followers
  5. Dwayne Johnson (@therock) – 22M+ New Followers
  6. Leo Messi (@leomessi) – 21M+ New Followers
  7. Neymar Jr (@neymarjr) – 20M+ New Followers
  8. Beyoncé (@beyonce) – 17M+ New Followers
  9. Justin Bieber (@justinbieber) – 16M+ New Followers
  10. Kim Kardashian West (@kimkardashian) – 15M+ New Followers

Hashtags that increased most in popularity throughout 2017: 

  1. #photography
  2. #travelphotography
  3. #memes
  4. #summer2017
  5. #naturephotography
  6. #meme
  7. #travel
  8. #fitnessmotivation
  9. #bts
  10. #photographer

Accounts with the Most-viewed Instagram Stories of 2017
Methodology: Verified accounts with over 5 million followers who garnered the most views on Instagram Stories in 2017 (January 1 – present, global)

  1. LeLe Pons (@lelepons)
  2. Neymar Jr. (@neymarjr)
  3. Olga Igorevna Buzov (@buzova86)
  4. Kim Kardashian (@kimkardashian)
  5. Amanda Cerny (@amandacerny)
  6. Chiara Ferragni (@chiaraferragni)
  7. Maluma (@maluma)
  8. Anitta (@anitta)
  9. Ariana Grande (@arianagrande)
  10. Kourtney Kardashian (@kourtneykardash)

Most-used Instagram Filters of 2017:

  1. Clarendon
  2. Gingham
  3. Juno
  4. Lark
  5. Moon

Most-used Instagram Stories Face Filters:

  1. Puppy
  2. Bunny
  3. Koala
  4. Genius
  5. Love

Most-followed Pets on Instagram in 2017 :

  1. jiffpom (@jiffpom) –Pomerian, US
  2. nala_cat (@nala_cat) – Cat, US
  3. Doug the Pug (@itsdougthepug) – Pug, US
  4. Marutaro (@marutaro) – Shiba Inu, JP
  5. Grumpy Cat (@realgrumpycat) – Cat, US
  6. Marnie the Dog (@marniethedog) – Shih Tzu, US
  7. Tuna (@tunameltsmyheart) – Chihuahua, US
  8. Juniper&Fig (@juniperfoxx) – Fox, US
  9. Lil BUB (@iamlilbub) – Cat, US
  10. Loki (@loki_the_wolfdog) – Husky, US

Instagram’s 2017 year in review : The top 10 Most-liked posts

Here is the Top 10 Most-liked posts on Instagram on 2017

Beyoncé has broken Instagram records with the 1st picture of her twins Sir Carter and Rumi, which has entered the most-liked Instagram pictures of 2017 in just a couple of hours.

1-Beyoncé (@beyonce)

[instagram url=https://www.instagram.com/p/BP-rXUGBPJa/ hidecaption=true width=320]

2-Cristiano Ronaldo ( @cristiano  

The second-most liked post of the year belongs to the greatest soccer player Cristiano Ronaldo, taken in the hospital room after his girlfriend Georgina Rodríguez gave birth to their cute daughter Alana Martina.

[instagram url=https://www.instagram.com/p/BbaImIfFr0h/ hidecaption=true width=320]

3-Selena Gomez ( @selenagomez )

While Beyoncé and Ronaldo hold the top 2 spots, it’s Selena Gomez who appears on the list a stunning five times, which means half of the 10 most popular Instagrams of the year were taken by the famous singer Selena.

[instagram url=https://www.instagram.com/p/BZBHr4Pg5Wd/ hidecaption=true width=320]

4-Beyoncé (@beyonce)

[instagram url=https://www.instagram.com/p/BWg8ZWyghFy/ hidecaption=true width=320]

5-Cristiano Ronaldo (@cristiano)

[instagram url=https://www.instagram.com/p/BV7m0IZFj_p/ hidecaption=true width=320]

6-Selena Gomez (@selenagomez)

[instagram url=https://www.instagram.com/p/BS7VkPTg0-s/ hidecaption=true width=320]

7-Selena Gomez (@selenagomez)

[instagram url=https://www.instagram.com/p/BTkzIjIAsRK/ hidecaption=true width=320]

8-Cristiano Ronaldo (@cristiano)
[instagram url=https://www.instagram.com/p/BYTwfPVFVQY/ hidecaption=true width=320]

9-Selena Gomez (@selenagomez)

[instagram url=https://www.instagram.com/p/BRv1dAUgba7/ hidecaption=true width=320]

10-Selena Gomez (@selenagomez)

[instagram:  url=https://www.instagram.com/p/BW4LoqjgExn/ hidecaption=true width=320]

 

Time spent on social networks: 2017 vs 2016

Verto Analytics publishes a study whose objective is to evaluate the time we spend on mobile applications, especially on social networks. Main lesson: we spend 43% less time on Facebook, compared to last year’s data. But the social network remains No. 1, largely.

-43% of time spent on Facebook in 2017 

In October 2017, we spent an average of 18 hours and 24 minutes on Facebook, in 173 sessions of 6 minutes and 23 seconds. 

Here are the figures obtained in October 2017 by Verto Analytics:

  • Facebook: 18h24 per month, 173 sessions, 6min23 per session
  •  Snapchat: 4 hours a month, 144 sessions, 1m40 per session 
  • Twitter: 3h02 per month, 32 sessions, 5m44 per session 
  • Instagram: 2 hours a month, 47 sessions, 2m33 per session 
  • Reddit: 2 hours a month, 23 sessions, 9m27 per session 
  • Facebook Messenger: 1h34 per month, 67 sessions, 1m25 per session 
  • Pinterest: 1h07 per month, 15 sessions, 4m27 per session

In September 2016, we spent an average of 32 hours and 43 minutes on Facebook, in 311 sessions of 6 minutes and 18.

And here are the figures obtained in September 2016 by Verto Analytics:

  • Facebook: 32h43 a month, 311 sessions, 6m18 per session 
  • Snapchat: 3h03 per month, 119 sessions, 1m32 per session 
  • Twitter: 2:37 a month, 37 sessions, 4m12 per session 
  • Instagram: 1h54 per month, 50 sessions, 2m16 per session 
  • Pinterest: 1h16 a month, 19 sessions, 4m02 per session 
  • Facebook Messenger: 0h54 per month, 64 sessions, 0m51 per session 
  • Reddit: 0h20 a month, 4 sessions, 4m46 per session

This study by Verto Analytics is interesting because it allows to qualify the quarterly figures of social networks. 

Twitter and others report on the number of active users per month. All you need to do is visit twitter.com once in the month to be considered a monthly active user. Facebook, Instagram and Snapchat favor the number of active users per day, a data better representative of the use. But the time spent and the number of sessions per month makes it possible to notice other trends, difficult to observe via official figures published by social networks.

Digital Marketing : Trends, News & Insights

About Digital Discovery :

Digital Marketing : News, Trends & Insights

Discover The Latest DIGITAL MARKETING and SOCIAL MEDIA News, Trends & insights in 2018.

Digital Discovery is an online community from Tunisia and resource for professionals in Digital Marketing, social business, communication, customer experience, content marketing and digital strategy, or any other discipline where a thorough understanding of social media is mission-critical.

Created by Djaziri Mohamed who fosters conversation among social media professionals about the world of social media, online community, social marketing, digital media, seo, Email marketing and more.

Get in touch to see how we can help you build and deliver your Digital Strategy : Contact@digital-discovery.tn


 

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development since the 1990’s and 2000’s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods :

  • Search engine marketing (SEM) : Search engine optimization (SEO) + Search engine optimization (SEA)
  • Social media marketing (SMM) :  Social media optimization(SMO) + Social media Advertising (SMA)
  • Content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

⚡Les chiffres clés des réseaux sociaux en Tunisie | 2017

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Chiffres réseaux sociaux :

Internet prend une place de plus en plus grande dans la vie des Tunisiens.

Sur les 7,5 milliards d’habitants, 3,81 milliards sont internautes (51%) et 2,91 milliards sont actifs sur les réseaux sociaux (39% de la population mondiale)

 

Alors…combien de personnes utilisent vraiment les réseaux sociaux en Tunisie ?

Si nous avons décidé de rédiger cet article, c’est en particulier pour faire un état des lieux de l’utilisation des principaux réseaux sociaux en Tunisie en 2017 :

Trouver, vérifier et mettre à jour les chiffres du nombre d’utilisateurs des réseaux sociaux est un travail long et fastidieux. Chaque chiffre sur le nombre d’utilisateurs des réseaux sociaux est soigneusement sélectionné et vérifié par nos équipes, afin de vous proposer les meilleures sources disponibles sur Internet.

Le nombre d’utilisateurs Facebook en Tunisie : 6.700.000 utilisateurs :

Le nombre d’utilisateurs d’instagram en Tunisie : 1.500.000 utilisateurs

Le nombre d’utilisateurs Linkedin en Tunisie : 830.000 utilisateurs

Le nombre d’utilisateurs de Twitter en Tunisie : 115.000 utilisateurs

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