December 3rd 2017 marks the 25th anniversary of the first SMS text message ever sent ??.
And in order to mark the SMS anniversary (remember thumbing them in on your old Nokia 5110? ?), Facebook has commissioned a global study of messaging use in order to provide some additional perspective on how messages are now being used, and the role they play in the modern interactive process.
At Messenger, facebook team believe in the power of messages to make meaningful connections. They believe in their power to engage and unite the people who make use of them. With this study, they wanted to dig deeper into how our global conversation has evolved and get a glimpse of where it is going, plus understand if some commonly believed myths were true. What they found is that messaging turns out to be not a wedge, but instead a bridge bringing us closer together.
Facebook’s included an overview of their findings in the below infographic – you can read the full ‘Messages that Matters’ report here.
Microsoft launches Sonar, an online tool to test the performance of its website. Just enter the address of your site to start the scan and to know the errors related to accessibility, interoperability, performance, security and PWA.
Microsoft sonar :
There are many tools of this type on the Internet, but Sonar have many strengths, including its documentation. For each error or warning, Sonar tells you the reasons for the report. You understand the action taken by the tool and why it is important for accessibility, performance, security,
.
Sonar is available online, but you can also install it on your server to analyze the quality of a non-accessible online site (pre-prod or intranet version). To access the tool, visit sonarwhal.com/scanner. The technical documentation for installing Sonar on a server is available here.
The new Ad Manager 2.0 has integrated the platform’s Advanced Mode features, which include frequency capping, Snap Publisher, its browser-based video editing software, Business Manager, and Audience Filters with a Filter auction. ?
Peter Sellis, Director of Revenue Product : “We’ve streamlined Snapchat Ads Manager so advertisers can buy, optimize, target, and measure in one simple place. And we added Audience Filters to the tool, a big win for advertisers who want to run creative, targeted camera ads at an efficient price.”
The Snapchat Advertising Manager 2.0 allows you to:
Create and edit Snapchat ads
Analyze the performance of advertisements
Create advanced campaigns (Ad Set Dupublication, Frequency Capping …)
Create a Creative Library Create custom videos (Snap Publisher)
Manage advertising account, authorized members and billing
Create a Snapchat advertisement with the Ads Manager
The creation of a Snapchat advertisement starts as on Facebook, you first choose a goal before designing your advertisement: acquisition of traffic, application installation, retargeting application users, acquiring views on a video, improvement of the reputation
Then, depending on the format chosen, you download the relevant content (video campaign, filter …) or select the content in your library. A convenient feature for frequently re-using advertising content. You no longer have to determine your target and your budget to launch your campaign.
Snapchat vs. Facebook
Snapchat takes advantage of these ads to communicate new numbers. Snap Inc. emphasizes that the app has matured and now reaches a wide audience. Snapchat will even compare to Facebook and Instagram …
3.5 billion snaps are sent each day
3 billion snaps with a filter are seen every day
16 million French people can be targeted on Snapchat, vs. 34 million on Facebook, vs. 10 million on Instagram Stories
9 million French people aged 13-25 can be targeted, vs. 8 million on Facebook, 6 million on Instagram (feed) and 5 million on Instagram Stories.
Now you can upload Gifs on facebook without having to rely on an external GIF-hosting service like Giphy or Imgur, copy and paste a link into your status, whish will automatically detect that it’s an animation and will place a gif,now it’s over ! ?
Facebook has always been hesitant to bring GIFs to its platform, fearing that they would lead to a bad user experience for people. So, up until now, the ability to post GIFs on Facebook has been limited, and has taken many shapes over the years. First, users were given the ability to post a GIF in animated form, by posting a link from a service like Gif Hoster. Then, Facebook extended that feature to Pages as well. Then came the ability to advertise using GIFs, and a dedicated GIF button in comments. Now, users can post GIFs just like they would do with any image or video. ?
If you have a good GIF that hasn’t been uploaded to GIPHY, you can now upload it as a video. Facebook automatically recognises the file format and deals with it just like it would a video – you even get the notification that your video is processing, and that you will be notified when it’s finished.
Your GIF will then appear in its animated form with “GIF” written across it, allowing users to click to pause or play like posting it from Giphy, and Just like videos, it will autoplay and loop within your News Feed. Right-clicking brings up an option to “pause,” “mute,” or “show video URL.” ?
This should also increase the organic reach of GIFs on the News Feed as Facebook gives videos preferential treatment.
Instagram is testing out a new feature that will allow you to follow #hashtags, which should make it easier to find the content you love.
If you want a page full of cute puppies, but can’t be bothered to search for all the cute puppies on Instagram, you can just follow the hashtag #cutepuppies in order to more easily get your daily doggy fix. This can also make it easier to find posts relating to niche topics, because rather than trying to find someone who posts about that topic, you can simply follow the topic itself.
So far the feature has only shown up briefly for one of TNW’s team members, so it appears to be a limited test for now. Instagram declined sharing more information when we reached out for comment, but experimental features often end up rolling out widely. This one seems like a particularly useful one, so I imagine it’s only a matter of time.
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990’s and 2000’s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Social media marketing (SMM) : Social media optimization(SMO) + Social media Advertising (SMA)
Content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
Here are the latest Instagram statictics from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with Instagram.
1. 70% of Instagram posts don’t get seen (Sprout social, 2017)
Before the Instagram algorithm update posts were ordered by featuring the newest posts at the top of your feed. Instead, the change brings about an algorithm-driven feed, which is now ordered by what you are most interested in. Brands, in particular, became concerned that their content might no longer be seen.
2. Instagram has 800 Million users overall (Instagram statistics, 2017)
Instagram has doubled its user base, to 800 million monthly actives in two years, fueled by new features such as stories, shoppable photos, explore pages and many more new features. 3. 70.7% of US businesses are using Instagram in 2017 (Sprout social, 2017)
Brands are more active and prominent on Instagram than ever. Currently, there are more than 1 million brands sharing and promoting their products and stories on the social network.
4. Beyonce holds the record for the most liked Instagram with her pregnancy announcement which garnered almost 11 million likes (Instagram, 2017)
5. 25% of Instagram ads are single videos (Sprout social, 2017)
While photos ads are the most common on Instagram, video has gained a lot of traction. In fact, 25% of Instagram ads are single videos. Video ads are most effective at getting higher engagement rates but tend to cost a bit more than photo ads.
6. There are 2 Million monthly advertisers on Instagram (Instagram, 2017)
7. 7 out of 10 hashtags on Instagram are branded (Sprout social, 2017)
8. Time spent watching video on Instagram is up more than 80% year over year (Instagram, 2017)
9. 59% of Instagram users are 18 to 29 year old (Smart Insights, 2017)
10. Instagram Stories Has More Than 250 Million Active Daily Users (Sprout social, 2017)
11. 80% of users follow 1 or more brands on Instagram (Instagram, 2017)
12. Posts with at least one hashtag average 12.6% more engagement (Hootsuite, 2017)
13. The best time to post on Instagram for the most engagement is at 2am or 5pm on Mondays or Thursdays (CoSchedule, 2017)
Now you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.
If you choose a photo or video that’s more than 24 hours old, you’ll automatically see a new sticker that helps you add context for when it was taken. As with all stickers, you can rotate, resize or remove the date sticker from your story before you share.
Facebook ads gives us a couple options for buying brand ads ( Reach and frequency buying & Auction buying ) we can choose thoses options from the Ads mnager or from the Power Editor, but the Reach and frequency buying is NOT alowed for everyone ( Not for me too )
I can’t select to Reach and frequency option :
As facebook Help says : Access to the reach and frequency buying type is rolling out gradually and may not be available to you at this time. ( like me ?)
I have requested access to this option but i have received an email that my account cannot route with Reach and Frequency request.
But, even if i do not have access to this option via ads manager and Power editor, I could use it in another way, how ? I will explain to you ( Here is the Bug ) :
1- First, i access to the campaign Planner tool that i haven’t it from the menu bar by the URL : https://business.facebook.com/ads/planner ( First Bug )
So, as you see, I do not have this tool :
2- Then, i create my Plans with the Compaing Planner ( Frequency cap, audience chedule…) and i click Reserve for purchase :
3-Finaly, i continue to the Power Editor tool and NOW i can use the Buying Type : Reach and Frequency : Conclusion, if you do not have access to use the reach and frequency buying option, Now you know what to do ?
