Explore the searches that shaped 2017, from Google Trends. #yearinsearch.

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?It doesn’t matter what you believe in, or where you’re from, 2017 was a tough year, and for better or worse, Google was there quietly observing it all in the background.

?Last week↩, the giant Google released its annual Year In Search data, alongside a two-minute video summarizing the most popular searches conducted around the world over the last year.

?”How”? is the theme of Google 2017 Year in Search video, the search giant’s annual breakdown of the year’s search trends. It’s a video that celebrates humanity’s constant need to question, to discover, and to help ?

The infographic below outlines the latest search trends – an interesting overview of the year that was, and the topics that captured our collective interest.

Want a complete information to all the important thing occasions taking place in 2018 ? Are you a Community Manager, Social Media Manager or a Digital Marketer ? Then we’ve got a download that should be right up your street. Your social media calendar of 2018 !

As a social media marketer, you’ll know all too well the importance of planning your campaigns well ahead of time. The easiest advertising and marketing campaigns are plotted to the nth diploma, with no stone left unturned.

To help you get your ducks in a row, this is our social media calendar for 2018. That includes all the standard milestones such as valentine’s Day and Black Friday, it additionally consists of loads of quirky, bitesize occasions that provides you with the chance to place collectively fast-win advertising and marketing campaigns. We’re speaking Groundhog Day, Nationwide Selfie Day and Left Handers Day.

The calendar also comes with trending hashtags to allow you to extract maximum advertising and marketing juice. #Hashtags2018 #SocialMedia2018

So so so… if you’re after an at-a-look information to the coming year, download this Social Media Calendar 2018 ?

With people spending much time on social media network, many rightly wonder whether that time is good for us. Do social media users connect in meaningful ways online? Or are they simply consuming trivial updates and polarizing memes at the expense of time with loved ones?

A lot of users are looking at different aspects of this important issue. Psychologist “Sherry Turkle” asserts that mobile phones redefine modern relationships, making us “alone together.” ? In her generational analyses of teens, psychologist Jean Twenge notes an increase in teen depression corresponding with technology use. Both offer compelling research.

Is Social Media Good or Bad for Well-Being ? What Do Academics Say?

According to the research, it really comes down to how you use the technology. For example, on social media, you can passively scroll through posts, much like watching TV, or actively interact with friends — messaging and commenting on each other’s posts. Just like in person, interacting with people you care about can be beneficial, while simply watching others from the sidelines may make you feel worse.

The bad: In general, when people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward.

The good: On the other hand, actively interacting with people — especially sharing messages, posts and comments with close friends and reminiscing about past interactions — is linked to improvements in well-being.

In sum, it’s all about how you use social media that matters when it comes to your well-being.

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So what are we doing about it?

They are working to make Facebook more about social interaction and less about spending time – As Facebook CEO Mark Zuckerberg said, “We want the time people spend on Facebook to encourage meaningful social interactions.”

Here are a few things they’ve worked on recently to help support people’s well-being :

News Feed quality: They’ve made several changes to News Feed to provide more opportunities for meaningful interactions and reduce passive consumption of low-quality content

Snooze: A new tool which gives people the option to hide a person, Page or group for 30 days, without having to permanently unfollow or unfriend them. This will give people more control over their feed and hopefully make their experience more positive.

Take a Break:  They’ve built a tool called Take a Break, which gives people more centralized control over when they see their ex on Facebook, what their ex can see, and who can see their past posts.

Suicide prevention tools: They recently released suicide prevention support on Facebook Live and introduced artificial intelligence to detect suicidal posts even before they are reported. 

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Source : Facebook

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