All posts by Djaz

Digital Marketer Manager
Infographic, Trends

2018 : the year of Video Marketing [Infographic]

Most likely you’ve heard the details – online video drives better engagement, live video is seeing gigantic reaction rates, 80% of all web activity will be video by 2019.

If you’re not sure whether you should be investing in video content, the evidence is fairly clear. And while not everyone has the capacity, or capability, to create great video material, there are more options and tools with which to do so than ever before. With a little creative thinking, you should be able to tap into video in some form to help boost your marketing efforts.

Underlining this, the team from depositphotos have put together this new infographic of key video stats for 2018.

Underlining this, the team have put together this new infographic of key video details for 2018.

Among the key information focuses:

  • 90% of shoppers say video can enable them to settle on purchasing choices
  • Saying the word ‘video’ in your email title builds open rates by 19%
  • Video on presentation pages can build transformations by up to 80%

For more video details, look at the full infographic underneath:

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Linkedin

Linkedin : Video Ads Are Finally Coming

Video

LinkedIn introduced LinkedIn Video on their mobile app back in August 2017, video ads seemed like an inevitability, and they are now one step closer.

They announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”

https://www.digital-discovery.tn/wp-content/uploads/2018/02/MARKETERS-BRACE-YOURSELF-FOR-LINKEDIN-VIDEO-ADS.mp4?_=1

These new video ads will initially debut on mobile, with desktop to be added “in the near future.”

Now, Brands will be able to upload video content via Campaign Manager, their company pages or their showcase pages, and that content can then be promoted as part of sponsored content campaigns.

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Infographic, Trends

42 Online Marketing Tools for Digital Marketers [Infographic]

As a Digital Marketer you’re always handeling multiple channels at a time. It’s not only time consuming but also hard to stay on top. Here’re 42 online marketing tools ( Free & Paid ) that will help you out ! ?

The Online marketing tools accessible to advanced advertisers make many tedious, time-consuming tasks easier. With the regularly expanding number of channels to communicate with your clients, the more tools to improve your online presence, the better. And when it comes to choosing a medium for your message, the choice turns out to be all the more confounding.

It’s All About Online Tools ?

There’s social network marketing, SEM : search engine marketing and SEO search engine optimization, to give some examples of the stages to obtain your advanced digital marketing plan. What web sites do you choose and which strategies work ponders? The decisions are innumerable and that is the reason we made an infographic to understand everything.

Digital marketing tools have come a long way from spreadsheet-based reports.

These tools can take you even further towards achieving your business goals.

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Trends

10 Ways to Increase Brand Awerness [Infographic]

Today, Brands have turn into extra essential than ever earlier than. As a substitute of specializing in promoting their merchandise, companies now decide to extend their brand awerness. A model conveys a enterprise’s expertise, credibility, and high quality, subsequently, outliving merchandise which have life cycles and alter over time.

Increasing your brand awareness is the first step towards making more sales. Brand Awerness is the thread that holds collectively your advertising and marketing campaigns and builds a foundation in your promoting aims. However earlier than creating a good impression meant to encourage extra customers to purchase your product, they must first become aware of your entreprise existence.

This new infographic from Panda Paper Roll outlines 10  ways you should use to extend your Brand Awerness.

Hopefully it might assist increase your strategic campaigns.

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Google, Insights

Google : les Sujets et Requêtes les plus recherchés par les Tunisiens

Image

Découvrez les requêtes et Sujets les plus recherchés par les Tunisiens en janvier 2018.

Les habitudes des Tunisiens en matière de recherche en ligne sur Google permettant d’en savoir plus sur leur intention suite à cette recherche : est-ce dans un besoin d’information, dans un besoin d’achat, ou tout simplement d’accéder à leur site web préféré sans avoir à écrire l’adresse URL…c’est ce que décortique l’infographie ci-dessous ?

Voici quelques statistiques sur la manière dont les Tunisiens utilisent le moteur de recherche Google en Janvier 2018 :

Le Handball, les devoirs, Papiers auront particulièrement intéressé les Tunisiens en ce premier mois de l’année dans leurs recherches sur Google. Le géant américain ne s’appuie pas sur les expressions les plus fréquemment tapées, mais sur les thèmes ou les personnes faisant l’objet d’un pic d’intérêt en ligne.

Sujets de recherche :

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instagram

Instagram : Now Businesses can Schedule their Posts

Finally, Instagram today made a change to its product that community managers have wanted for some time Today, they’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been tagged in and view other business profiles

These added features allow businesses for better content planning and secure account management, removing the need for employees to share login to gain account access to insights or create a post.

Hootsuite is one of the first partners to implement the API :

“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”

The change was introduced today as part of a larger revamp of Instagram’s API platform that also included a plan to deprecate the older Instagram API Platform over the next 2 years.

From July 31, 2018. The old API is being replaced by the newer Instagram Graph API, which also includes the ability to analyze metrics and insights about the business’s performance on this social network, moderate comments, and now, access the business’s mentions and add responses to those.

Another good new feature involves business discovery, which offers the ability to view other business profile information and media. ?

These features won’t be limited to businesses in the future, the company notes. Instagram says that support for non-business profiles is in the works for an early 2019 release.?

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Twitter

Twitter Improves image Cropping Process

2 Comments

Every time you Post a Tweet with an image, it looks weird and incomplete when it appears in the tweet timelines.

That’s because Twitter crops images to improve display consistency, and thus far, they’ve been using face detection to focus the view on the key element when displaying a tweet image. But that process has some limitations – as explained by Twitter:

That’s not nice, notably in the event you’re, say, a professional group making an attempt to place your greatest foot ahead in your presentation.

However Twitter’s enhancing it – right here’s a comparability of Twitter’s present (left) and new picture cropping system, which makes use of neural networks to foretell essentially the most fascinating a part of the picture.

The brand new system will give attention to ‘salient’ areas of a picture.

“A area having excessive saliency implies that an individual’s probably to have a look at it when freely viewing the picture. Teachers have studied and measured saliency by utilizing eye trackers, which report the pixels folks fixated with their eyes. Basically, individuals are inclined to pay extra consideration to faces, textual content, animals, but in addition different objects and areas of excessive distinction. This information can be utilized to coach neural networks and different algorithms to foretell what individuals may need to take a look at.”

Utilizing this process, Twitter’s established a brand new method to shortly make the most of this technique to establish the possible focus of every picture, enabling a a lot-improved picture cropping course of.

It’s a small enchancment, however an vital one – notably, as famous, as a company that’s seeking to put ahead an expert illustration of their enterprise.

The brand new Twitter picture updates are presently within the strategy of being rolled out to everybody on twitter.com, iOS and Android.

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Trends

2018 Social Media image & video Sizes [Infographic]

Social media platforms are always changing the image and video sizes and formats, and it’s always one of the things that can be hard to remember.

Every social media platform requires community Managers to use multiple types of images, each with its own size requirements. Those are really hard to remember ! 

Discover your social media image & image size and dimensions of 2018 here :

A cool tip is to follow us on Facebook and to bookmark this blog post and the related infographic to stay updated with any changes to the social media image size optimisation rules. 

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Trends

7 Ways to Boost Your Business in 2018 [Infographic]

Are you looking for ways to boost your business in 2018 ? Want to know how infographics can benefit your business this new year and beyond ? 

Here’s what makes their list :

  • Increased brand awareness
  • Improved Search Engine Optimization
  • Engaging and shareworthy blog content 
  • Easy to digest information

Here are 7 smart things you can do to boost your business :

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