Shopping ads Certification Archives

All Answers of Shopping ads Certification : Question 1 de 50 Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Shopping campaigns rely on product information instead of keywords. Shopping campaigns are organized by product groups. Shopping ads are manually generated. Shopping campaigns are organized by ad groups instead of products groups. Question 2 de 50 What are three ways that you can help build a better consumer experience to drive action? Choose three. Simplify the shopping experience by providing minimal information. Offer an easy checkout process. Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products. Let shoppers buy online and pick up in-store. Adopt a single channel experience (online only or offline only). Question 3 de 50 How do Smart Shopping campaigns work? Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer's business goals through machine learning across Google's suite of ad networks. Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning. Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding. Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer's business goals while providing manual controls to optimize performance. Question 4 de 50 What are two commonly used programs in Google Merchant Center? Choose two. Promotions Product Ratings Store Ratings Local campaigns Question 5 de 50 Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers? Target return on ad spend (tROAS) Optimize for store visits Enhanced cost-per-click (eCPC) Click-through rate Question 6 de 50 You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland? Shopping ads can be served by any Comparison Shopping Service (CSS) you work with. Shopping ads can be served by Google Merchant Center only. Shopping ads can be served by one Comparison Shopping Service (CSS). Shopping ads can be served by Google My Business. Question 7 de 50 You're using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Smart Shopping campaigns? Goal-oriented Reach Real-time signal Manual bids Question 8 de 50 You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating? Misrepresentation of self or product Unsupported Shopping content Usefulness Return policy Question 9 de 50 You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved. Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account Question 10 de 50 You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting? Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves Question 11 de 50 What can you do to help prevent Standard Shopping ads from appearing when you don't want them to? Add negative keywords in the campaign Add negative keywords in the product feed Add negative keywords in the ad Add negative keywords in Merchant Center Question 12 de 50 What are three ways your shoppers can check out when purchasing an item? Choose three. Checkout on your website Checkout in your local store Checkout on Google Checkout on Maps Checkout on Gmail Question 13 de 50 Which of these formats promotes in-store offerings while also driving traffic to stores? Local inventory ads Gmail ads Product Shopping ads Carousel ads Question 14 de 50 Which of the following is true of attributes in the product feed? Attributes are the data points that describe a product. Attributes are keywords that describe a product. Attributes are numerals only that describe a product. Attributes are text only that describe a product. Question 15 de 50 How are Shopping ads created? Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads. Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads. Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center. Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center. Question 16 de 50 What are three benefits of a Smart Shopping campaign? Choose three. Lets you manually set up campaigns Uses real-time signals to help you optimize goals Lets you reach customers across Google platforms Reduces complexity of campaign management via easy integration Uses manual signals to optimize goals Question 17 de 50 Which of these website features are required in order to advertise on Shopping ads? Secure checkout Store policy Full contact information Country-specific destination URL Question 18 de 50 When should you expect to pay for a Shopping ad? After someone clicks on your ad and lands on the site After someone searches for your item After someone views your ad without engaging After someone buys something on the site Question 19 de 50 How can Shopping help you reach your goals? Choose three. Drive traffic and sales Build better consumer experiences Use data to fuel growth Secure leads and contacts Drive app downloads Question 20 de 50 Which of these statements about product groups in a Shopping campaign is true? Product groups are used to specify which products from your feed you want to advertise in each campaign. Product groups are remarketing lists that you want to advertise in each of your campaigns. Product groups are predefined themes that you can select in each of your campaigns. Product groups are keywords that are defined by categories you can select in each of your campaigns. Question 21 de 50 If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose? +1 Enhanced CPC Maximize Clicks Manual Max CPC Target Return On Ad Spend (tROAS) Question 22 de 50 What's an example of an omnichannel goal? Wanting to increase online sales by driving consumers to the website to make a purchase Wanting to double in-store sales by Q4 Promoting a 20% off discount for shoppers who buy online and pick up in-store Raising awareness about a new soft drink flavor across Google platforms Question 23 de 50 What happens if you violate Google policy? Your item is disapproved and your account is suspended. Your feed is disapproved and your item is suspended. Your campaign is disapproved and your ad is suspended. Your ad is disapproved and your campaign is suspended. Question 24 de 50 You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers' behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Uncover the needs to meet the requirements of curious and impatient consumers. Provide personalized experiences that meet shopper expectations online or in-store. Drive profitability, traffic, customer base, and sales with Shopping ads. Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out. Question 25 de 50 When setting up a product feed in the Google Merchant Center, which of the following attributes is optional? price availability image_link product_type Question 26 de 50 You're setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you're trying to accomplish? Sales Website traffic Lead Awareness Question 27 de 50 You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy? Merchant Center lets you manage how your in-store and online product inventory appears on Google. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise. Merchant Center offers robust reporting and analytics to track campaign and product-level performance. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. Question 28 de 50 Where can Standard Shopping ads appear? Choose three. The Shopping tab Google Search Google Images Google Maps Gmail Question 29 de 50 How can a remarketing list help a Smart Shopping campaign? A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products. A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store. A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products. A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign. Question 30 de 50 What are two features of a Standard Shopping campaign? Choose two. It lets you set up campaign, bidding, and product groups manually. It allows for automated bidding to optimize campaign performance and bids. It lets you optimize goals based on real-time signals across all Google platforms. It lets you create and edit an ad format. Question 31 de 50 Which of these components are optimized automatically with a Smart Shopping campaign? Country of sale Budget allocation across networks Campaign creation Product feed creation Question 32 de 50 Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page. Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business. Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries. La bonne réponse était "Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad., Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.". Question 33 de 50 What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website? Suspension of Google Merchant Center account Suspension of Google Ads Suspension of feed Suspension of Google My Business account Question 34 de 50 How do Google Ads and Google Merchant Center interact with each other? Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign. Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign. Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds. Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds. Question 35 de 50 Which definition corresponds to a free product listing? Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost. Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products. Free product listings use product information directly from the website to curate no cost ads without a product feed. Free product listings are paid Shopping ads that are converted due to low impressions and clicks. Question 36 de 50 You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next? Make sure you clearly state your refund policy on the landing page. It's acceptable that you don't allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it's readily available. Don't do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it's not a violation to exclude it. In order to run on Shopping ads, you'll need to offer refunds and clearly state on the policy to the footer of the website so it's readily available. Both of these things are requirements. Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it's not obligated to have the policy on the website landing page as long as there's a disclaimer. La bonne réponse était "Make sure you clearly state your refund policy on the landing page. It's acceptable that you don't allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it's readily available.". Question 37 de 50 Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product? Google's system will disapprove the feed until all required attributes are included. Availability is a required attribute. Google's system will flag it as a warning for you to resolve in the future. Availability is an optional attribute. Google's system will flag it with a warning for you to resolve in the future. Availability is a required attribute. Google's system will disapprove the feed, since availability is not an attribute in the product feed. Question 38 de 50 Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension? Email notification in Google Merchant Center Email notification in Google Ads Email notification in Google Merchant Center and Google Ads Email notification in Google My Business Question 39 de 50 If a person wants to opt in to the Product Ratings Program, where should they go? Google Merchant Center Google Ads Google My Business Product feed Question 40 de 50 Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign? Responsive Display Ads Gmail Ads Local Inventory Ads Product Shopping Ads Question 41 de 50 Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Enhanced cost-per-click (eCPC) Target return on ad spend (tROAS) Maximize conversion value Viewable cost per impression (CPM) Question 42 de 50 Under which category does irresponsible data collection fall, according to Google Ads Policy? Prohibited practice Prohibited content Restricted content Editorial standards Question 43 de 50 Which of these statements about Shopping Ads is true? Shopping Ads use product attributes to show ads on relevant searches to increase conversion. Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query. Question 44 de 50 How can conversion tracking help users? They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven. They can identify the number of potential users who are interested in your product or likely to convert. They can make decisions based on conversion data and users interested in your product. They can measure conversion data. Conversion tracking is a report that you add to your campaign. Question 45 de 50 A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend? Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size) Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size) Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock) Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock) Question 46 de 50 To maximize performance, how should you set up your Smart Shopping campaigns? Create as many as 150 Smart Shopping campaigns to test performance and optimization. Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. Don't set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another. Launch at least 100 Smart Shopping campaigns per account and optimize based on performance. Question 47 de 50 What are the three main aspects of Google's policy mission statement? Choose three. Protect the business from fraudulent charges Promote positive experience for all users Implement fair and consistent policies Protect users' online safety Drive revenue for businesses La bonne réponse était "Promote positive experience for all users, Implement fair and consistent policies, Protect users' online safety". Question 48 de 50 What's an example of an online sales goal? Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. Wanting to promote your product and drive consumers to your physical location. Wanting to promote your online inventory and drive consumers to purchase a product on your website. Wanting your consumers to schedule an appointment before purchasing the product. Question 49 de 50 Which of these statements about Smart shopping campaigns is accurate? Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel. Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. Question 50 de 50 You own a small business that sells scented candles. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign? Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel. Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel. Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget. Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.