DIGITAL MARKETING NEWS

The Philippines continues to be one of the most active countries in the world when it comes to social media usage. In 2025, social media remains a key part of daily life for millions of Filipinos, influencing communication, entertainment, and even business. https://youtube.com/shorts/1DuSY2LJ9Bc?si=6_9jTtjpjMcQEY_T Key Social Media Numbers Population of the Philippines (2025): ~116 million Internet users: ~97.5 million (~83.8% of the population) Social media users: ~90.8 million (~78% of the population) Social media penetration among internet users: 99.7% Gender distribution: 52.3% female, 47.7% male These figures highlight the strong online presence of Filipinos and their growing reliance on digital platforms for information, entertainment, and commerce. Most Popular Social Media Platforms Facebook – The dominant platform, with a reach covering over 73% of the total population. Instagram – Used monthly by approximately 75.7% of users aged 16–64. TikTok – Gaining massive popularity, with 67.9% of the same age group considering it their main social media platform. Messenger – Continues to be a key messaging tool integrated with Facebook. LinkedIn – Popular among professionals for networking and business opportunities. Other platforms like Twitter (X), YouTube, and Pinterest also have notable usage, though their audience is smaller. Social Media Usage Trends Filipinos spend an average of 3 hours and 34 minutes per day on social media, ranking among the most active social media users globally. Social media commerce is growing rapidly, with 79.4% of users searching for products on social platforms before making purchases. Influencer marketing is on the rise, with advertising spending through influencers reaching $109 million in 2024, a 15.9% increase from the previous year. These trends indicate that social media in the Philippines is not just a platform for socializing, but also a powerful tool for marketing and business growth. Growth and Insights Compared to 2024, social media usage in the Philippines increased by 4.05 million users, showing a growth rate of 4.7% in just one year. This continuous growth underlines the importance of maintaining a strong online presence for brands targeting Filipino audiences. Conclusion Social media in the Philippines in 2025 is more than a communication channel; it is a lifestyle, a marketplace, and a business driver. For brands, understanding these statistics and trends is crucial for effective marketing strategies. Whether it’s leveraging Facebook’s massive reach, engaging audiences on TikTok, or tapping into Instagram for brand storytelling, social media remains the heart of digital life in the Philippines.

DIGITAL MARKETING NEWS

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