Insights

Instagram Team are excited to announce the Instagram community’s top 2017 moments. People from all around the world came to Instagram to collectively experience this year’s most important events, milestones and trends, from pop culture to cultural movements. In celebration of the global community of 800 million, they're sharing the following Year in Review data: 2017’s top Instagram hashtags 2017’s most-Instagrammed cities and locations (based on geotags) The most-followed celebrities Celebrities who gained the most followers on Instagram in 2017 Hashtags that increased most in popularity throughout 2017 Accounts with the Most-viewed Instagram Stories of 2017 The most-used Instagram Filters in feed and Instagram Stories The most-followed pets on Instagram Check out the official Year In Review below : Top hashtags of 2017: #love #fashion #photooftheday #photography #art #beautiful #travel #happy #nature #picoftheday Most-Instagrammed cities of 2017: New York, New York London, United Kingdom Moscow, Russia Sao Paulo, Brazil Paris, France Los Angeles, California Saint Petersburg, Russia Jakarta, Indonesia Istanbul, Turkey Barcelona, Spain Most-Instagrammed locations of 2017: Times Square, New York City, USA Central Park, New York City, USA Tour Eiffel, Paris, France Tokyo Disneyland, Tokyo, Japan Disney’s Magic Kingdom, Orlando, USA Musée du Louvre, Paris, France Brooklyn Bridge, Brooklyn, USA Disney California Adventure Park, Anaheim, USA Las Vegas Strip, Las Vegas, USA Disneyland, Anaheim, USA Most-followed celebrities of 2017: Selena Gomez (@selenagomez) – 130M+ Followers Cristiano Ronaldo (@cristiano) – 116M+ Followers Ariana Grande (@arianagrande) – 115M+ Followers Beyoncé (@beyonce) – 108M+ Followers Kim Kardashian West (@kimkardashian) – 104M+ Followers Taylor Swift (@taylorswift) – 104M+ Followers Kylie Jenner (@kyliejenner) – 99.5M+ Followers Dwayne Johnson (@therock) – 96M+ Followers Justin Bieber (@justinbieber) – 93.9M+ Followers Kendall Jenner (@kendalljenner) – 84.8M+ Followers Celebrities who gained the most followers in 2017: Cristiano Ronaldo (@cristiano) – 30M+ New Followers Selena Gomez (@selenagomez) – 24M+ New Followers Ariana Grande (@arianagrande) – 22M+ New Followers Kylie Jenner (@kyliejenner) – 23M+ New Followers Dwayne Johnson (@therock) – 22M+ New Followers Leo Messi (@leomessi) – 21M+ New Followers Neymar Jr (@neymarjr) – 20M+ New Followers Beyoncé (@beyonce) – 17M+ New Followers Justin Bieber (@justinbieber) – 16M+ New Followers Kim Kardashian West (@kimkardashian) – 15M+ New Followers Hashtags that increased most in popularity throughout 2017: #photography #travelphotography #memes #summer2017 #naturephotography #meme #travel #fitnessmotivation #bts #photographer Accounts with the Most-viewed Instagram Stories of 2017Methodology: Verified accounts with over 5 million followers who garnered the most views on Instagram Stories in 2017 (January 1 – present, global) LeLe Pons (@lelepons) Neymar Jr. (@neymarjr) Olga Igorevna Buzov (@buzova86) Kim Kardashian (@kimkardashian) Amanda Cerny (@amandacerny) Chiara Ferragni (@chiaraferragni) Maluma (@maluma) Anitta (@anitta) Ariana Grande (@arianagrande) Kourtney Kardashian (@kourtneykardash) Most-used Instagram Filters of 2017: Clarendon Gingham Juno Lark Moon Most-used Instagram Stories Face Filters: Puppy Bunny Koala Genius Love Most-followed Pets on Instagram in 2017 : jiffpom (@jiffpom) –Pomerian, US nala_cat (@nala_cat) – Cat, US Doug the Pug (@itsdougthepug) – Pug, US Marutaro (@marutaro) – Shiba Inu, JP Grumpy Cat (@realgrumpycat) – Cat, US Marnie the Dog (@marniethedog) – Shih Tzu, US Tuna (@tunameltsmyheart) – Chihuahua, US Juniper&Fig (@juniperfoxx) – Fox, US Lil BUB (@iamlilbub) – Cat, US Loki (@loki_the_wolfdog) – Husky, US